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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 435
  1. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    • Consumer Report
    • June 2019
    • Brazil

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the ...

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  2. Household Cleaning Habits - Consumers' Expectations for Laundry and Household Care Products - Brazil - June 2019

    • Consumer Report
    • June 2019
    • Brazil

    “Brazilians want quality products that offer good value for their money. The high demand for cleaning products in refillable packaging shows that consumers see this option as a good way to buy their favorite brands at an affordable price. Private label has also gained relevance ...

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  3. Marketing para Geração Z - Segmento de Jovens Adultos - Explorando Comportamento de Consumo - Brasil - Maio 2019

    • Consumer Report
    • May 2019
    • Brazil

    “A geração Z será, nos próximos anos, boa parcela da população consumidora brasileira. Se atualmente ela já tem influência na decisão de compra de diversas categorias, é de se esperar que seus hábitos e preferências impactem cada vez mais o mercado. Para atender esses novos ...

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  4. Hábitos de Limpeza da Casa - Expectativas do Consumidor para Inovação e Produtos em Cuidado da Casa/Roupas - Brasil - Maio 2019

    • Consumer Report
    • May 2019
    • Brazil

    “Os brasileiros estão atrás de economia aliada à qualidade. A alta procura por produtos de limpeza em embalagens do tipo refil econômico revela que os consumidores estão percebendo nessa opção uma forma de comprar suas marcas favoritas gastando menos. Marcas próprias de ...

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  5. Meal Occasions - Brazil - May 2019

    • Consumer Report
    • May 2019
    • Brazil

    "In addition to price, healthy attributes and convenience are important influencing factors when it comes to meal occasions, especially on weekdays. There are many opportunities, therefore, to develop and offer options for lunch boxes, delivery services, easy-to-prepare meals ...

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  6. Ocasiões de Refeições - Novidades para o café da manhã/almoço/jantar - Brasil - Abril 2019

    • Consumer Report
    • April 2019
    • Brazil

    “Para além do preço, atributos como saudabilidade e praticidade encabeçam as necessidades dos consumidores para as ocasiões de refeição, especialmente durante os dias de semana. Essas necessidades dão oportunidade para hábitos como o preparo de marmitas e lancheiras, assim como ...

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  7. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair ...

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  8. Desserts & Sweets Consumption Habits - Exploring Indulgence in the Mindset of Consumers - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “As the initial discussion on being healthy or indulgent has passed, the category begins to realize there are many ways of providing healthy attributes and benefits to different types of consumers and consumption occasions without necessarily losing flavor. It is important to ...

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  9. Juice - What Innovations Consumers Want & Opportunities for the Industry - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The survey shows 100% whole juices have appealed to consumers who are seeking healthy options, while powdered juices have attracted those who prefer affordable options without compromising taste. Products positioned in this middle range – not so cheap or so healthy – such as ...

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  10. Hábitos de Consumo de Doces e Sobremesas - Explorando indulgência na percepção do consumidor - Brasil - Março 2019

    • Consumer Report
    • March 2019
    • Brazil

    “Passada a discussão inicial entre ser saudável ou ser indulgente, a categoria começa a perceber que existem diversas formas de fornecer saudabilidade para atender demandas dos diferentes perfis consumidores e suas ocasiões de consumo sem necessariamente perder em sabor. É ...

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No. of reports 21 of 435