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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 31 of 435
  1. Sucos - Inovações que os consumidores desejam e oportunidades para a indústria - Brasil - Março 2019

    • Consumer Report
    • March 2019
    • Brazil

    "Enquanto que os sucos 100%/integral têm atraído os consumidores que buscam opções saudáveis de bebidas, os sucos em pó estão conquistando aqueles que buscam opções acessíveis, sem abdicar do sabor. Sucos posicionados na linha intermediária – nem tão baratos, nem tão ...

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  2. Cuidados com o Cabelo - Quais as próximas tendências e inovações nas categorias de xampu, condicionador, tratamentos e coloração - Brasil - Março 2019

    • Consumer Report
    • March 2019
    • Brazil

    “A categoria de produtos para cuidados com o cabelo segue tentando trazer inovações no Brasil. As diversas campanhas e ações de marketing das marcas mostram a importância que ela tem no país. Porém, os consumidores ainda parecem receosos quanto ao uso de certos produtos – como ...

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  3. Tendências em Comer Fora - Foodservice pelo ponto de vista dos consumidores e oportunidades - Brasil - Fevereiro 2019

    • Consumer Report
    • February 2019
    • Brazil

    “Apesar do crescimento percentual nos gastos das famílias brasileiras com alimentação fora de casa nos últimos anos, o cenário econômico desfavorável, a alta de preços, a ampliação dos serviços de entrega e a preocupação com a saúde tornam o mercado cada vez mais competitivo e ...

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  4. Eating Out Trends - Foodservice from the Consumer's Perspective - Brazil - February 2019

    • Consumer Report
    • February 2019
    • Brazil

    "There has been an increase in consumer spending on eating out in Brazil in recent years. However, the unfavorable economic scenario, the high prices, the expansion of delivery services, and the consumers' health concerns impose some challenges. The market has become more ...

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  5. Cookies and Crackers - What, Where, When in Consumer Habits - Brazil - February 2019

    • Consumer Report
    • February 2019
    • Brazil

    "The agreement signed between the food and drinks industries and the Ministry of Health aimed at reducing sugar levels of products, as well as the necessity to include warnings on packages about the use of potentially harmful substances, such as sugar, sodium, and saturated ...

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  6. Biscoitos Doces e Salgados - Quais produtos, onde e quando são consumidos? - Brasil - Fevereiro 2019

    • Consumer Report
    • February 2019
    • Brazil

    “O acordo firmado em 2018 entre a indústria e o Ministério da Saúde para a redução da quantidade de açúcar dos produtos da categoria e a possibilidade de inclusão de alertas frontais na rotulagem dos produtos indicando a presença de substância com potencial nocivo à saúde, como ...

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  7. Snacking Consumption Habits - What Innovations Consumers Want & Opportunities for the Industry - Brazil - January 2019

    • Consumer Report
    • January 2019
    • Brazil

    “One of the main challenges for the snacks market in the coming years is reducing salt and sugar content from products (due to legal requirements and consumer demand) while keeping an attractive taste. Agreements signed by the industry with the government for the reduction of ...

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  8. Beverage Blurring - Consumer needs and how they can influence the industry - Brazil - January 2019

    • Consumer Report
    • January 2019
    • Brazil

    "In order to enhance the positive perception of the category and boost consumption frequency, brands need to invest in healthy alternatives, offering nutritional and functional benefits to consumers, as well as innovative flavors and textures that arouse their curiosity. In ...

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  9. Soap, Bath and Shower Products - Want and how this could influence the Industry - Brazil - January 2019

    • Consumer Report
    • January 2019
    • Brazil

    "The soap, bath and shower products market has some challenges in Brazil. The industry needs to be aware of the risks certain materials can cause to the environment and to people, such as microplastics in scrubs, for example. In addition, it's important that soap, bath, and ...

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  10. Sabonetes e Produtos para o Banho - O que os consumidores buscam e como isso pode influenciar a indústria - Brasil - Janeiro 2019

    • Consumer Report
    • January 2019
    • Brazil

    “A categoria de sabonetes e produtos para o banho tem alguns desafios no Brasil. A indústria precisa estar atenta aos riscos que certos materiais causam ao meio ambiente e aos seres humanos, como as microesferas de plásticos presentes em esfoliantes, por exemplo. Além disso, é ...

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No. of reports 31 of 435