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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 72
  1. Sucos de Fruta - Brasil - Dezembro 2013

    • Consumer Report
    • December 2013
    • Brazil

    "Mais de 90% dos consumidores bebem sucos frescos, sendo que um em cada três o faz diariamente. Os sucos prontos ficam atrás, com os néctares de fruta sendo consumidos por 65% dos brasileiros. No geral, a alta disponibilidade de frutas tropicais no Brasil e a preferência local ...

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  2. Alimentos e Bebidas para Bebês - Brasil - Dezembro 2013

    • Consumer Report
    • December 2013
    • Brazil

    "Em linha com as tendências em alimentação para adultos, os pais brasileiros estão em busca de alimentos convenientes e saudáveis para seus filhos. Enquanto papinhas caseiras seguem como a opção diária de maior preferência, papinhas industrializadas diferenciaram-se através da ...

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  3. Color Cosmetics - Brazil - December 2013

    • Consumer Report
    • December 2013
    • Brazil

    “With the population rapidly aging, growth opportunities for color cosmetics products lie in creating products with additional benefits aimed to the more mature consumer. There is also great potential for online shopping to be explored by traditional retail and direct sale ...

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  4. Fruit Juices - Brazil - December 2013

    • Consumer Report
    • December 2013
    • Brazil

    “The sales of ready-to-drink juices are expected to continue to post robust growth. Further switching from fresh juices and powdered juice drinks to ready-to-drink fruit juices is expected to fuel volume sales going forward, in line with recent trends.”

    – Jean Manuel Gonçalves ...

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  5. Maquiagem - Brasil - Dezembro 2013

    • Consumer Report
    • December 2013
    • Brazil

    "Com valor estimado de R$ 4,2 bilhões, e um crescimento de 15,5% em 2013, o mercado de maquiagem no Brasil tem crescido num ritmo acelerado nos últimos cinco anos, com vendas impulsionadas pela inovação de produtos, estabilização da economia do país e maior poder de compra dos ...

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  6. Baby Food and Drink - Brazil - December 2013

    • Consumer Report
    • December 2013
    • Brazil

    “Similar to trends seen in adult food categories, Brazilian parents are looking for convenient and healthy foods for their children. While homemade baby food remains the most popular day-to-day choice, processed baby food products can leverage their positioning as convenient as ...

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  7. Estilo de Vida Regional - Brasil - Dezembro 2013

    • Consumer Report
    • December 2013
    • Brazil

    “Os hábitos de consumo dos brasileiros são diferentes regionalmente. Variam de acordo com a demografia e geografia predominante, com o processo de desenvolvimento econômico e social que cada região está passando e, principalmente, de acordo com a cultura dos seus habitantes.

    A ...

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  8. Regional Lifestyles - Brazil - December 2013

    • Consumer Report
    • December 2013
    • Brazil

    "Companies and brands interested in competing in specific regional markets must be aware of what defines each region. The North-East is without a doubt one of the most interesting regions in terms of business investment and consumer demand, but it is also the region that most ...

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  9. Marketing para as Mães - Brasil - Novembro 2013

    • Consumer Report
    • November 2013
    • Brazil

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas ...

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  10. Marketing to Moms - Brazil - November 2013

    • Consumer Report
    • November 2013
    • Brazil

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help ...

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No. of reports 1 of 72