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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 76
  1. Marketing to Millennials - Brazil - December 2014

    • Consumer Report
    • December 2014
    • Brazil

    “Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and ...

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  2. Estilo de Vida dos Millennials - Brasil - Dezembro 2014

    • Consumer Report
    • December 2014
    • Brazil

    “Conveniência, sustentabilidade e customização são aspectos importante para os millennials, estando estes entre os principais fatores que os influenciam suas decisões de compra. Acostumados com a conveniência de atividades online, os millennials desenvolveram um desejo por ...

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  3. Balas e Doces Industrializados - Brasil - Dezembro 2014

    • Consumer Report
    • December 2014
    • Brazil

    “A categoria de balas e doces industrializados é altamente dominada pelas cinco maiores empresas, que juntas geram 90% das vendas em volume e valor. No entanto, a maior parte de novos produtos é lançada por empresas menores, o que ilustra o quão fragmentada é a categoria em ...

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  4. Sugar and Gum Confectionery - Brazil - December 2014

    • Consumer Report
    • December 2014
    • Brazil

    “The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar ...

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  5. Varejo de Produtos de Beleza - Brasil - Novembro 2014

    • Consumer Report
    • November 2014
    • Brazil

    “O mercado brasileiro de produtos de beleza é caracterizado por vendas multicanal. O sistema de vendas porta a porta continua sendo um importante canal neste setor, mas enfrenta forte concorrência da internet. O desafio para as empresas que operam no sistema de vendas diretas é ...

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  6. Tendências de Compras - Brasil - Novembro 2014

    • Consumer Report
    • November 2014
    • Brazil

    “Os brasileiros buscam variedade ao fazer compras, e poucos fazem uso contínuo de um único estabelecimento comercial. Eles são incentivados por uma rede muito vasta de lojas, incluindo mais de 80.400 supermercados/hipermercados e 505 shopping centers. Compradores online também ...

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  7. Healthy Eating Trends - Brazil - November 2014

    • Consumer Report
    • November 2014
    • Brazil

    “There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that ...

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  8. Alimentação Saudável - Tendências - Brasil - Novembro 2014

    • Consumer Report
    • November 2014
    • Brazil

    “Existem oportunidades para se trabalhar mais o posicionamento de um produto saudável. Ele pode ser mais abrangente, se for direcionado para o público jovem, mas também pode ser mais específico, como no caso dos produtos diet. Para os produtos funcionais, é importante comunicar ...

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  9. Beauty Retailing - Brazil - November 2014

    • Consumer Report
    • November 2014
    • Brazil

    “The Brazilian beauty market operates multichannel. Door-to-door sales still play an important role in this segment, but the internet can become an important competitor. For companies that operate door-to-door, the challenge is to balance both retail channels.

    The market has ...

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  10. Shopping Trends - Brazil - November 2014

    • Consumer Report
    • November 2014
    • Brazil

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than ...

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No. of reports 1 of 76