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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 59
  1. Alimentação Saudável - Tendências - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “Apesar do cenário econômico estar pouco favorável, alguns fatores podem impulsionar o crescimento do mercado de alimentos saudáveis. O envelhecimento da população cria novas demandas de benefícios de saúde em alimentos e bebidas, assim como o aumento de problemas como hipertensã

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  2. Healthy Eating Trends - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    "Although Brazil’s economic stagnation brings an unfavorable scenario, some elements can boost the healthy food market’s growth. The aging population creates new demands for products that have additional nutritional benefits, and the prevalence of health problems such as ...

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  3. Supermercados e Hipermercados - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “O mercado varejista de alimentos e bebidas no Brasil é altamente competitivo, dinâmico e fragmentado. Os brasileiros podem escolher desde mercados de rua até grandes atacadistas, sendo que preferem aqueles que podem oferecer os melhores preços e serviço de atendimento ao ...

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  4. Marketing para as Mães - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “A situação econômica do Brasil tem afetado as atividades de lazer das mães e seus filhos; muitas delas têm optado por atividades mais em conta e passado mais tempo com eles em casa, em vez de planejar atividades fora.”
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório ...

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  5. Marketing to Moms - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The economy has been influencing the activities moms do with their kids, with many of them trying to save by opting for more affordable leisure activities and spending more time at home rather than going out.”
    – Renata Pompa de Moura, Research Manager

    This report examines the ...

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  6. Supermarkets and Hypermarkets - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The food and drink retailing sector in Brazil is highly competitive, dynamic, and fragmented. Brazilians can choose from local street markets to huge wholesalers, and they will favor those that can offer the best price and customer service.”
    – Andre Euphrasio, Research Analyst

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  7. Marketing para a Classe Média - Brasil - Novembro 2015

    • Consumer Report
    • November 2015
    • Brazil

    “Na medida em que o dinheiro se torna mais escasso e que há maior dificuldade em se obter crédito, os consumidores da classe média não se importam em visitar várias lojas em busca dos melhores preços, principalmente os consumidores jovens, que têm maior disponibilidade de ...

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  8. Suncare - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Suncare lotions/creams are highly used by Brazilians. However, there is space in the market for products with different textures (eg powder) and formats (eg soaps). In addition, suncare products designed for other areas (apart from face and body), such as hair, could appeal to ...

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  9. Bronzeador e Protetor Solar - Brasil - Novembro 2015

    • Consumer Report
    • November 2015
    • Brazil

    “Produtos de cuidados com o sol em loção/creme são ainda os mais utilizados pelos brasileiros. Por exemplo, o uso total de protetores solares com essa textura são usados por 58% dos consumidores. Porém, há espaço no mercado para que produtos com diferentes texturas (por ...

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  10. Yogurt - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Market opportunities go beyond trying to find the “next Greek yogurt” – with so many innovations that can be used in yogurts, the category could rise above the economic crisis and keep consumers’ loyalty."
    – Naira Sato, Food and Drinks Analyst

    This report looks at the following ...

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No. of reports 1 of 59