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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 41
  1. Fintech and the Canadian Consumer - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    “Trust is a major barrier for Fintech companies to overcome even if Open Banking becomes a reality in Canada as consumers are much more likely to trust established financial institutions.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

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  2. Digital Trends (Hardware) - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    "The digital hardware market’s overall performance is typically balanced, since it sees growth of new devices at the same time as others become less relevant. For instance, the growth of smartphones and tablets meant the decline of eReaders and digital cameras; DVD/Blu-ray ...

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  3. Gifting - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    "Gifting is changing and the reasons for doing so now run much broader than just traditional occasions. Gifting now includes more ‘mundane’ situations like going to someone’s house for dinner and treating oneself in both good times and bad. Preferences for the types of gifts ...

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  4. Pay TV and Bundled Communication - Canada - October 2019

    • Consumer Report
    • October 2019
    • Canada

    "As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be ...

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  5. Consumer Payment Methods - Canada - October 2019

    • Consumer Report
    • October 2019
    • Canada

    “The looming entry of digital currencies introduced by technology companies and Central Banks will change the payments landscape in ways that are difficult to foresee.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    • Credit cards are ...
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  6. Canadian Pet Owners - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "The majority of Canadians have a pet in their household with dogs and cats being most common. The market for dog and cat food continues to climb and will likely see premium offerings expand into more product lines. Sentiment among pet owners displays a strong connection ...

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  7. News Media - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation ...

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  8. Marketing to Gen Z - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z ...

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  9. Exchange Traded and Mutual Funds - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    “ETFs continue to grow in popularity as more investors buy into the concept of low cost, passive investing. While the affluent have embraced ETFs, the mass affluent segment is still relatively untapped.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the ...

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  10. Ethnic Foods - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "It’s no surprise that the overwhelming share of Canadians say they eat internationally inspired foods in one form or another. What drives Canadians to do so is a yearning for culinary exploration and adventurous eating experiences. With most Canadians agreeing that ...

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No. of reports 1 of 41