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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 80
  1. Consumers and the Economic Outlook - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Brexit has been delayed again. The public faces a Christmas general election. And the economy narrowly avoided a recession in September. It is no wonder, then, that consumer confidence has taken a hit. However, financial well-being is holding up and the vast majority of people ...

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  2. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

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  3. Consumer Attitudes towards Financial Services Innovation - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “The digital revolution is shaking up the financial services sector as both new and established companies develop innovative solutions to deliver more personalised, flexible and streamlined products and services. But while many innovations have gained considerable traction, the ...

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  4. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  5. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

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  6. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

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  7. Marketing to University Students - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Today’s students are seeking more diverse experiences than ever, which stimulates their strong desire for consumption. However, at the same time, they are highly conscious of self-management and self-regulation. They are more aware of the importance of emotional intelligence, ...

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  8. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  9. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  10. Funeral Planning - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

    “Mainstream providers in both the at-need and pre-paid funerals market have to meet the needs of those seeking more traditional services, along with developing more flexible and personal options for customers. Serving these diverging sets of expectations is challenging and will ...

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No. of reports 1 of 80