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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Sports Fans - US - November 2019

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, sponsorships and ...

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    £3,254.83 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Active Outdoor Enthusiasts - US - November 2019

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  3. Marketing to University Students - China - October 2019

    “Today’s students are seeking more diverse experiences than ever, which stimulates their strong desire for consumption. However, at the same time, they are highly conscious of self-management and self-regulation. They are more aware of the importance of emotional intelligence, controlling and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2019
    China
  4. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be shoppers’ generally ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  5. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types mentioned by ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    October 2019
    Brazil
  6. Funeral Planning - UK - October 2019

    “Mainstream providers in both the at-need and pre-paid funerals market have to meet the needs of those seeking more traditional services, along with developing more flexible and personal options for customers. Serving these diverging sets of expectations is challenging and will result the ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  7. Attitudes towards KOLs - China - October 2019

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the fragmentation of the ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2019
    China
  8. Lifestyles of Multicultural Young Adults - US - October 2019

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure and independent, to be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  9. Digital Trends - China - October 2019

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health management and skincare could ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2019
    China
  10. Cooking in America - US - October 2019

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking space. However, this ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
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