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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Yogurt and Yogurt Drinks - US - November 2019

    "Yogurt sales are beginning to fall as yogurt drinks take share from the spoonable segment and constant innovation in style and flavor leads to increased competition and consumer fatigue. Performance will be dependent on brands’ ability to align functional claims and positioning with consumers’ ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. On-premise Alcohol Trends - US - October 2019

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. Bars and restaurants ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  3. Alcoholic Beverages Online - US - October 2019

    "Alcohol delivery is on the rise. Companies are vying for their slice of the market through instant delivery (two hours or less), partnerships with non-CPG brands and category-specific offerings. Consumers want to explore new alcohol choices but need a hand finding where to start – creating an ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  4. Milk and Non-Dairy Milk - US - October 2019

    "Milk sales are composed of two opposing, connected markets: the struggling, but sizable dairy milk market and the growing non-dairy milk market. While traditional dairy milks are still considered a household staple by most consumers, sales are declining due to rapid innovations in the non-dairy ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  5. Alcoholic Beverage Drinking Occasions - US - September 2019

    "While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% growth from 2014, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  6. Tea and RTD Teas - US - August 2019

    "The $8.7 billion tea market continues to grow at a slow rate driven by smaller RTD brands and trendy kombucha. Though tea faces stiff competition from other beverages, and RTDs are under scrutiny due to their sugar content, tea is well suited to address the needs of today’s consumers. Brands can ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. Coffee and Tea on Premise - US - July 2019

    "Major coffee shop chains and third wave coffee shops have expanded consumer awareness and demand for premium roasts and specialty beverages, which are now especially popular with younger consumers. However, they face stiff competition from fast food restaurants, donut shops, c-stores and other ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. Coffee - US - July 2019

    "The $15.1 billion coffee category is projected to grow a respectable 22.7% through 2024 largely thanks to the trendsetting RTD (ready-to-drink) coffee segment, which is on pace to outgrow the long-time coffee leader, roasted coffee, within five years. The market is also driven by the continued ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  9. Beverage Packaging Trends - US - June 2019

    "In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. Milk & Non-dairy Milk - Canada - June 2019

    "Dairy milk is consumed by the vast majority of Canadians. Aside from water (including tap water), there is no other drink that Canadians consume more of. That said, people in Canada are drinking less milk from retail than they used to and this is likely the result of multiple factors, including ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
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