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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Travel Tech - US - November 2019

    "People love travel, and they love technology. When the two meet, the smartphone reigns as the primary device used while traveling. Tech is used to both solve travel issues and alleviate boredom, but advancement in adaptation is tempered by skepticism. Brands will have to meet the demands for ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Active Outdoor Enthusiasts - US - November 2019

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  3. Hotel Alternatives - US - July 2019

    "The number of non-hotel lodging choices available to travelers has exploded in the last decade, becoming a categorical juggernaut in the travel industry. Younger, more experience-minded travelers jumped on early, and in fact remain hotel alternatives’ strongest supporters. Now, while hotel ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  4. Hotels - US - June 2019

    "The hotel market is strong, estimated to garner $265.8 billion in revenue in 2019, and showing strong numbers in occupancy rate, average daily rate (ADR) and revenue per available room (RevPAR). Travelers feel that hotels are a vital part of vacations, and with brands expanding their portfolios, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  5. The Experiential Traveller - Canada - May 2019

    "Canadians are savvy leisure travellers, with the majority having taken an overnight leisure trip in the past year. Most consumers have eaten at a local restaurant in the past year, which ranks as a top travel priority. Travel influencers revolve around exploring new places, trying something that ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  6. Holiday Travel - US - May 2019

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ attitudes around how they ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  7. Vacation Planning - US - April 2019

    "Seven in ten (72%) of US consumers went on an overnight vacation in the last year. Their love of travel meant an estimated $499.7 billion dollars in revenue for companies in the vacation travel industry, a number that is expected to grow steadily in the next five years. This report focuses on the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    US
  8. Family Vacations - Canada - February 2019

    "Canadians are inclined towards leisure travel, with the majority having taken an overnight leisure trip in the past two years. In this same period, a quarter of consumers had gone on a leisure trip with their children under the age of 18 and most went with their spouse/common-law partner. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  9. The Business Traveler - US - February 2019

    "Projected to reach over $300 billion in 2018, the business travel market is robust, and continues to grow just as the largest generation, Millennials, become the plurality generation in the workforce. As such, not only are issues such as efficiency and convenience important to business travelers, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    US
  10. Travel Tech - Canada - September 2018

    "With technological devices playing a more and more important role in the everyday lives of consumers, it is important to understand how tech is used outside the day-to-day, and more specifically, how consumers utilize technology when they are travelling. Tech has long been a part of travel – from ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
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