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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Active Outdoor Enthusiasts - US - November 2019

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Gifting - Canada - November 2019

    "Gifting is changing and the reasons for doing so now run much broader than just traditional occasions. Gifting now includes more ‘mundane’ situations like going to someone’s house for dinner and treating oneself in both good times and bad. Preferences for the types of gifts given and desired are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    Canada
  3. Black Consumers and Shopping the Perimeter of the Store - US - November 2019

    "Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but food quality is just ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2019
    US
  4. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be shoppers’ generally ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  5. Attitudes toward Digital Trends and Fintech - US - October 2019

    "Consumers may seem to have wholly embraced a digital future, but they are not yet ready to cede full control of their financial lives to technology. While more people than ever are using biometric login credentials and mobile wallets, far more believe in-person interactions will always be ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2019
    US
  6. Pay TV and Bundled Communication - Canada - October 2019

    "As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be expected. An expansion ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    Canada
  7. On-premise Alcohol Trends - US - October 2019

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. Bars and restaurants ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  8. Bacon and Lunchmeat - US - October 2019

    "The bacon and lunch meat category continues to experience slow and modest 0.5% annual growth, reaching $19.8 billion in 2019. Bacon and lunch meat remain a household staple, although consumption is lower among small households, especially among women without children, seniors, and consumers aged ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  9. Lifestyles of Multicultural Young Adults - US - October 2019

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure and independent, to be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  10. Restaurant Decision Making Process - US - October 2019

    "Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from retailers, food ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
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