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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 175
  1. Pop-up Stores - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With consumers' high expectations of pop-up stores in mind, pop-up stores will become more pervasive in the retail world by compelling other retail formats to have more pop-up elements. Consumers' pursuit of novelty and connecting with brands emotionally has pushed the retail ...

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  2. Haircare - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers’ awareness of hair and scalp care both increased in the last year, though anti-hair loss and hair volumising are yet to take off, as consumers’ attention is more focused on obvious hair issues like split ends and dryness. But 25-29 year olds are worrying about hair ...

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  3. The Arts and Crafts Consumer - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “The arts and crafts industry is emerging as a new type of leisure activity in China. To further increase consumer involvement, brands can position arts and crafts projects as facilitators of personal and social gain, such as making crafts projects as a way to learn new skills, ...

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  4. Mobile Apps - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers may be easily converted when it comes to apps that can provide further convenience, yet they are also hyper-vigilant about the ownership of personal data. As China leads the world in developing mature data privacy-related policies, mobile app developers are left to ...

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  5. Hair Colourants and Styling Products - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Hair colourants, in consumers’ minds, work as a display of fashion, rather than serving as a cover for aged grey hair. The widely held keenness towards trendy hair colours implies that brands need to alter their product images via marketing communications to present in a more ...

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  6. Consumer Snacking Trends - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “As the purposes for snacking diversify, brands should seize the opportunity to better serve consumers’ special and fragmented demand. Higher requirements towards nutrition from snacks among consumers with kids demonstrate opportunities to use nutritious ingredients in snacks ...

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  7. Air Care - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product ...

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  8. Consumption Habits Of Alcoholic Drinks - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The unshakable leading position of baijiu does not mean the alcohol category has remained unchanged. The growth of Western spirits and the shift in purchase channels remind current players to stay vigilant. As the young generation become more important to the category, ...

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  9. Vitamins & Supplements – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Addressing nutrient deficiency by introducing vitamins and supplements in new formats and making them consumable on a daily basis will drive growth.

    Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key Drivers

    CONSUMER INSIGHTS

    MARKET APPLICATION

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  10. Feminine Hygiene and Sanitary Protection Products - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Savvy consumers are propelling market evolution with their attention to health and wellness and driving an expedited innovation cycle with their limited brand loyalty. R&D is primarily focused on expanding the dimensions of product features, to develop products with dedicated ...

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No. of reports 1 of 175