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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Milk and Non-Dairy Milk - US - October 2019

    "Milk sales are composed of two opposing, connected markets: the struggling, but sizable dairy milk market and the growing non-dairy milk market. While traditional dairy milks are still considered a household staple by most consumers, sales are declining due to rapid innovations in the non-dairy ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  2. Hot and Cold Cereal - US - September 2019

    "The hot and cold cereal category continues to experience consistent declines, hitting a five-year sales low of $10.3 billion in 2019 following a modest 1% decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or lack thereof, to no ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Perimeter of the Store - US - September 2019

    "The perimeter of the store continues to grow but faces increasing competition, not only from restaurants and food delivery services but also from a revitalized frozen food aisle. A key to continued growth for perimeter is winning over younger adults, who are more likely to be drawn to other, more ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Center of Store - US - September 2019

    "The center of the store encompasses a wide variety of products from indulgence (ice cream, salty snacks and cereals) to extreme convenience (canned soups, frozen meals, pizzas and vegetables), and this dichotomy is calibrating a sales pattern that is stalled. As consumers continue to prioritize ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  5. Flavor Innovation on the Menu - US - September 2019

    "Demand for flavor innovation on the menu is already high, and it’s poised for continued future growth alongside the population growth of the most Adventurous Eaters: young and Hispanic consumers. Millennials in particular are hungry for less-common flavors and ingredients on the menu, spanning ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  6. Restaurant Breakfast and Brunch Trends - US - September 2019

    "Restaurant breakfast and brunch visitation is on the decline, driven by the proliferation of premium breakfast retail options coupled with consumers’ lowered perceptions of breakfast as an important meal occasion. Operators should concentrate on expanding coffee beverages and nontraditional ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  7. Vegetables - US - August 2019

    "Sales of vegetables continue to grow conservatively but steadily, with growth in the frozen and fresh segments mitigated by declines among shelf-stable varieties. Consumers appear interested in adding more vegetables to their diet, but with novel concepts in other categories incorporating ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  8. Fruit - US - August 2019

    "The fruit category is seeing slow growth, with a modest 1.4% increase from 2018 to reach $42.2 billion in sales in 2019. The fresh fruit segment dominates fruit sales, and its success positively impacts category sales overall but steals market share away from center-of-store segments such as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  9. On-premise Restaurant Technology - US - August 2019

    "On-premise restaurant technology such as kiosks and tablets are offering operators multifaceted solutions to growing labor challenges and consumer demand for speedy foodservice; however, most consumers are still not very accepting of fully-automated restaurant concepts. Operators should lean into ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  10. Black Consumers and Quick Service Restaurants - US - July 2019

    "Black consumers visit quick service restaurants (ie “fast food” restaurants) because they are easily accessible and also because they offer tasty indulgent food that is okay to eat on occasion. As QSRs introduce menu and technological innovations to compete with other restaurants and drive in ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
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