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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Hispanics and Shopping for Household Care Products - US - October 2019

    "Because household care categories have reached maturity, brands have limited opportunities for differentiation and organic growth. In such competitive markets, traditional/mainstream brands are holding their turf. Less known brands wanting to change this dynamic may find fertile ground in the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  2. Home Laundry Products - US - September 2019

    "In 2019, home laundry products are estimated to increase. While the market enjoys strong penetration – as nearly all consumers purchase laundry products – industry players are challenged to generate meaningful sales growth due to shoppers’ habitual approach to the category. Mintel projects ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Organizing the Home - US - September 2019

    "Perhaps a ramification of overconsumption in America is a new obsession with streamlining and “detoxing” every aspect of life, including the home, creating ample opportunities for the home storage and organization industry. Organizing the home is no longer a seasonal activity and retailers have a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Shopping for Household Care Products Online - US - August 2019

    "eCommerce in household care has developed slowly compared to most other CPG categories, but that’s about to change. The consumer demand to buy household products online is growing, while top brands and online retailers are becoming more proactive in developing packaging better suited for ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  5. Shopping for Household Care Products - US - August 2019

    "The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  6. Grilling and Barbecuing - US - July 2019

    "The mature grill market is challenged by high penetration, long purchase cycles and low intent to purchase. While the flavor, convenience and social aspect of grilling still remain key themes that will capture consumers attention, the power of influencers and social media continues to grow, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  7. Cookware - US - June 2019

    "Cookware sales have been slowly declining since 2016, as innovations in small kitchen appliances further hinder sales that are already limited by the high penetration and long life span of products within the category. However, trends in overall personal wellness and the influence of social media ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  8. The Natural Household Consumer - US - June 2019

    "The household consumer’s motivation for buying natural products is becoming more complex. Traditional product claims around health, sustainability and social justice still drive natural purchases. However, as natural cleaning formulas become more effective, more affordable and more available; and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  9. Pet Supplies - US - June 2019

    "The pet supplies market is estimated to reach $25.2 billion in total 2019 retail sales, an increase of 5.6% from 2018. Pet ownership is on the rise, and pet owners’ desire to keep their pets healthy and happy is encouraging some of them to increase spend, contributing to market growth. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. Dishwashing Products - US - May 2019

    "Maintaining sales of $3.1 billion in 2018, the maturity of the dishwashing products market is evident in its unchanging sales since 2013. Strong habitual shopping behavior among category users, with little motivation to change, provides the impetus for a static market. This creates a challenging ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
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