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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Approach to Health Management - US - August 2019

    "Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  2. Shopping for Household Care Products Online - US - August 2019

    "eCommerce in household care has developed slowly compared to most other CPG categories, but that’s about to change. The consumer demand to buy household products online is growing, while top brands and online retailers are becoming more proactive in developing packaging better suited for ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  3. Black Haircare - US - August 2019

    "The Black haircare market has evolved into regimen maintenance and styling, with chemical product use concentrated among the few who will always be customers. Having chemical-free hair is no longer the big story, but rather how Black consumers’ beliefs and perceptions of their hair impacts their ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  4. Credit Card Rewards - US - August 2019

    "The credit card industry is a well-established one, and a handful of top players dominate the industry – in terms of both market share and assets. The majority of consumers already own a credit card, and most who use them frequently own several. As a result, competition for new customers is ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  5. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  6. The Luxury Consumer - US - August 2019

    "The concept of luxury is evolving beyond fine jewelry and formalwear. For today’s consumers, easy, enjoyable, even interactive experiences can be luxuries as well. For younger, male consumers, however, recognizable brand names are still an important part of signaling a luxurious lifestyle. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. Shopping for Household Care Products - US - August 2019

    "The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  8. Digital Advertising - US - August 2019

    "Digital advertising is a $125 billion industry and is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. Growth is expected to continue, albeit at a slightly slower rate than in years past, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  9. America's Pet Owners - US - August 2019

    "Americans are looking at the products and services made for them and asking: “why don’t they have this for my pet?” From fresh food delivery to anti-anxiety offerings, products for pets are looking more like products for people every day. This is one of the major factors driving this market ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  10. Bodycare and Deodorant - Hispanics - US - August 2019

    "Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
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