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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    June 2019
    US
  2. Marketing to Millennials - US - June 2019

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. The Chinese Consumer - China - May 2019

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as seen in the holiday ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2019
    China
  4. Holiday Travel - US - May 2019

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ attitudes around how they ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  5. Marketing to Gen Z - US - May 2019

    "Generation Z is growing up. They are focused on the future and feel tremendous pressure to succeed. They are close to their parents and still rely on them financially, but are optimistic about their future careers. They are more into social media and video games than older generations, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  6. Parents' Online Shopping Habits - US - April 2019

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to feel comfortable ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  7. Marketing to Over-55s - China - March 2019

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  8. Activities of Toddlers and Preschoolers - US - March 2019

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their kids. However, watching ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  9. Marketing to Generation X - UK - February 2019

    “Too often overlooked and consequently too often underserved, Generation X presents a golden opportunity for brands that can welcome them in from the wilderness. Being pulled in all directions can create a build-up of different pressures that brands can help to alleviate, starting by motivating ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  10. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
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