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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Outdoor Activities - Ireland - July 2019

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    July 2019
    Ireland
  2. News Media - US - July 2019

    "News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  3. Attitudes towards Lunch Out-of-home - UK - June 2019

    “Lunch out of home continues to be a bright spot in the eating out market. However, lunch operators have to work on their value proposition as more people show a pragmatic approach to spending. Getting good value is not all about paying a low price. Brands that provide a range of indulgent options ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  4. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  5. The Leisure Outlook - UK - June 2019

    “The Easter heatwave provided a boost to the pub sector as more people headed out for food and drinks in casual, outdoor settings. However young people showed a desire to strike a balance between health and indulgence, as many kept up regular exercise routines.”
    – Paul Davies, Category Director – ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  6. Gambling Review - UK - June 2019

    “The retail gambling market is facing a prolonged period of potentially major change as the betting shop business model is challenged fundamentally by gaming machines’ new regulatory regime.”

    – David Walmsley, Senior Leisure Analyst

    This report examines the following issues:

    • Arcades’ facelift can ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  7. Marketing to Subcultures - China - May 2019

    “Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2019
    China
  8. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  9. Pub Catering - UK - May 2019

    “A shift to eating locally sourced ingredients will lead to demand for more seasonal varieties of meat, fish and vegetables as well as British-made products on pub menus. However, pubs/bars risk missing vital sales opportunities if they fail to cater to under-45s who choose to stay dry, and still ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2019
    UK
  10. Meal Occasions - Brazil - May 2019

    "In addition to price, healthy attributes and convenience are important influencing factors when it comes to meal occasions, especially on weekdays. There are many opportunities, therefore, to develop and offer options for lunch boxes, delivery services, easy-to-prepare meals and on-the-go ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    May 2019
    Brazil
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