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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Black Consumers and Quick Service Restaurants - US - July 2019

    "Black consumers visit quick service restaurants (ie “fast food” restaurants) because they are easily accessible and also because they offer tasty indulgent food that is okay to eat on occasion. As QSRs introduce menu and technological innovations to compete with other restaurants and drive in ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  2. Coffee and Tea on Premise - US - July 2019

    "Major coffee shop chains and third wave coffee shops have expanded consumer awareness and demand for premium roasts and specialty beverages, which are now especially popular with younger consumers. However, they face stiff competition from fast food restaurants, donut shops, c-stores and other ...

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    £3,254.83 (Excl.Tax)
    Consumer Report
    July 2019
    US
  3. Sports Nutrition - Canada - July 2019

    "While the sports nutrition industry is ostensibly designed for fitness and athleticism, it has successfully grown to the point of being used by half of consumers today. There is considerable variety of products in this market, which helps it resonate with so many individuals."
    Scott Stewart, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  4. TV Advertising - Canada - July 2019

    "The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including blogs and forums. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    Canada
  5. The Natural/Organic Food Shopper - US - July 2019

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically younger adults and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  6. Coffee - US - July 2019

    "The $15.1 billion coffee category is projected to grow a respectable 22.7% through 2024 largely thanks to the trendsetting RTD (ready-to-drink) coffee segment, which is on pace to outgrow the long-time coffee leader, roasted coffee, within five years. The market is also driven by the continued ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  7. Boomers and Finance - US - July 2019

    "Baby Boomers are now the second-largest generation, but they still control most of America’s household wealth. Meeting the needs of this large and aging generation presents financial services companies with both opportunities and pitfalls alike."
    - Chris Shadle, Financial Services Analyst

    This ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. News Media - US - July 2019

    "News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  9. Winter Holiday Shopping - US - July 2019

    "US retail sales in November and December are predicted to reach $787 billion in 2019, up nearly $20 billion, or 2.3% over 2018. Macroeconomic factors at the time of writing paint a positive picture for the coming months, as does the fact that 84% of shoppers say they intend to shop this year (up ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  10. Marketing to Baby Boomers - US - July 2019

    "The Baby Boomers are entering their senior years; 10,000 Americans turn 65 each day. Brands and businesses often overlook this group of 72 million consumers, but there are plenty of opportunities associated with this vibrant, but aging, population. They are staying in the workforce longer than ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
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