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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 39
  1. Hotels and Resorts - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “Sustainability remains high on the agenda. Irish consumers think hotels need to do more to reduce waste and should be rated on their environmental friendliness. Partnering with tourist authorities to introduce a sustainability rating system will enable hotel operators to ...

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  2. Events Tourism - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “Event organisers are increasingly banning plastic at concerts and festivals in response to consumers’ environmental concerns. There are also opportunities for promoters to partner with local start-ups to repurpose plastic waste into clothing merchandise for example. Event ...

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  3. Outdoor Activities - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier ...

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  4. Hotels - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater ...

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  5. Airports/Air Travel Experiences - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “The majority of Irish consumers would like to see a greater variety of dining options within airport terminals. Airport operators should therefore continue investing in developing their catering proposition and look to more unique food and drink concepts to create a unique ...

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  6. Events Tourism - Ireland - July 2018

    • Consumer Report
    • July 2018
    • Ireland

    “The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
    – ...

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  7. Domestic vs. Overseas Tourism - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly ...

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  8. Events Tourism - Ireland - August 2016

    • Consumer Report
    • August 2016
    • Ireland

    “While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend ...

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  9. Technology and Irish Tourism - Ireland - July 2016

    • Consumer Report
    • July 2016
    • Ireland

    “The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for ...

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  10. Hotels - Ireland - January 2016

    • Consumer Report
    • January 2016
    • Ireland

    “Moving forward into 2016 the hotel sector in both NI and RoI will likely see its average hotel occupancy levels increase as consumer confidence helps to drive more visitors to the island – while the impact of the marriage equality legislation introduced to RoI in 2015 will ...

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No. of reports 1 of 39