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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 43
  1. Gaming - Ireland - September 2017

    • Consumer Report
    • September 2017
    • Ireland

    “While mobile gaming is an increasingly profitable sector of the market, possible issues lie in the increased proliferation of ‘clone’ games, leaving three quarters of Irish consumers feeling many mobile games are similar, while consumers are more inclined to note they don’t ...

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  2. Attitudes to Advertising - Ireland - August 2017

    • Consumer Report
    • August 2017
    • Ireland

    “Despite taking steps to avoid advertising, there is currently little appetite among Irish consumers to pay for a premium service to do so.  This does not mean that consumers accept or are happy with the advertising experience that they receive.  Instead, consumers may think ...

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  3. Online & Mobile Banking - Ireland - August 2017

    • Consumer Report
    • August 2017
    • Ireland

    “From tentative beginnings, online banking has established itself as the dominant and preferred channel for Irish consumers. With consumers living their lives increasingly online, it is only natural that this is extended to how they manage accounts and interact with their ...

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  4. Mobile Phones - Ireland - July 2017

    • Consumer Report
    • July 2017
    • Ireland

    “While Irish consumers are satisfied with the coverage of their mobile phone network, there is significant interest in a website that rates providers on their network coverage. Such a website would be well received as it enables consumers to easily compare the quality of ...

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  5. Social Networking - Ireland - May 2017

    • Consumer Report
    • May 2017
    • Ireland

    “Irish consumers are warier of fake news compared to 12 months ago. This indicates that they are becoming increasingly sceptical of content posted to social networks and they think these platforms need to do more to prevent fake news from spreading. Improving detection and ...

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  6. Online and Mobile Retailing - Ireland - March 2017

    • Consumer Report
    • March 2017
    • Ireland

    “Despite looking for lower delivery costs, Irish consumers are interested in paying an annual or monthly postage fee to have goods delivered the next day. Such an approach offers consumers both immediacy and cost savings. Retailers will need to be very clear about how the ...

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  7. Apps and Applications - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and ...

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  8. Mobile and Broadband Providers - Ireland - June 2016

    • Consumer Report
    • June 2016
    • Ireland

    “Boosting download speeds will be a key priority for broadband providers in the coming years as consumer demand for more reliable streaming and quicker downloads increases. Looking ahead, this will take on a greater level of importance as the ‘Internet of Things’ begins to ...

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  9. Social Networking - Ireland - May 2016

    • Consumer Report
    • May 2016
    • Ireland

    “Social media is seen as a good source of company information among consumers. This indicates that platforms such as Facebook, YouTube and Twitter are becoming increasingly important to Irish consumers during the research phase of many types of purchase decision. Updating their ...

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  10. Online and Mobile Retailing - Ireland - March 2016

    • Consumer Report
    • March 2016
    • Ireland

    “Despite showing strong a preference for having goods delivered to their homes, Irish consumers are interested in click-and-collect services, receiving goods at work and by drones. This is being driven by longer working hours and means retailers will need to be increasingly ...

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No. of reports 11 of 43