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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 43
  1. Technology and Irish Tourism - Ireland - July 2015

    • Consumer Report
    • July 2015
    • Ireland

    “Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should ...

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  2. Social Networking - Ireland - May 2015

    • Consumer Report
    • May 2015
    • Ireland

    “As social networks crack down on like-gating activities (ie encouraging consumers to ‘like’ a company’s post or profile as part of a competition), brands may be forced to start purchasing advertising space on social networks such as Facebook and Instagram in order to reach ...

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  3. Online and Mobile Retailing - Ireland - March 2015

    • Consumer Report
    • March 2015
    • Ireland

    “In 2015 online and mobile retail is an activity that consumers are more likely to engage in whilst in the home, with laptop/desktop computers being the main purchasing devices. Increasing consumers’ confidence in online shopping outside the home, and offering a high quality ...

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  4. Online Entertainment - Ireland - December 2014

    • Consumer Report
    • December 2014
    • Ireland

    “Online gambling is the largest sector of the online entertainment market in Ireland and continues to experience growth. However gambling operators will have to respond to increasing social and political pressures to reduce the risks of gambling addiction amongst consumers.”
    – ...

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  5. Social Networking - Ireland - May 2014

    • Consumer Report
    • May 2014
    • Ireland

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance ...

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  6. Online and Mobile Retailing - Ireland - March 2014

    • Consumer Report
    • March 2014
    • Ireland

    “Innovative delivery methods, such as Amazon’s Prime Air, Volvo’s Roam Delivery and Asda’s use of storage lockers in key UK transport hubs, can evolve the ‘click and collect’ concept and increase the speed and ease with which consumers can receive goods ordered online. ...

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  7. Online and Mobile Banking - Ireland - September 2013

    • Consumer Report
    • September 2013
    • Ireland

    “Usage of mobile banking will continue to grow in Ireland as consumers become accustomed to performing banking activities at a time and place that suits them; while banks continue to move towards a more mobile and self-service business model. Going forward mobile banking ...

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  8. Apps and Applications - Ireland - July 2013

    • Consumer Report
    • July 2013
    • Ireland

    “Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting their daily activities through apps and applications, the ...

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  9. Online Social Networking - Ireland - April 2013

    • Consumer Report
    • April 2013
    • Ireland

    “While advertising on social networking sites offers companies the opportunity to reach and engage with Irish consumers directly, the brands that will see the greatest return from promoting their goods and services through these channels will be those that offer tangible ...

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  10. Online and Mobile Banking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Although online banking is now the most frequently used retail banking channel by Irish consumers (though not the most widely used, a position that branches still hold), other personal finance-related technological initiatives have not yet captured consumers' imagination or ...

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No. of reports 21 of 43