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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 85
  1. Fruit Juice, Juice Drinks and Smoothies - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “The spotlight on sugar has put pressure on the category for several years now, but emerging health trends offer opportunities for these products to promote their health credentials. Growing focus on the importance of fibre points to NPD potential in fruit juices and smoothies, ...

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  2. Beer - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    "Value sales in beer are expected to have seen slight annual growth of 1.2% in 2019 to reach £18.9 billion, driven by inflationary pressures, rising costs and premiumisation in the market. The same rise has not been seen in volume sales, with the market struggling to reach the ...

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  3. Coffee Shops - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “As coffee is now an expected product in foodservice outlets, eateries with accessibly priced hot drinks, alongside a strong food offering, have an advantage over specialist coffee shops. Reviewing price strategies are an obvious starting point for coffee shops to fight back, ...

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  4. Dark Spirits and Liqueurs - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “Drawing on historical recipes has much to offer for dark spirits. Historical recipes for the drinks themselves chime with a quarter of 45-54s, signalling potential to retain users in the category. Meanwhile historical cocktail recipes using dark spirits would help to generate ...

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  5. Attitudes towards Low- and Non-alcoholic Drink - UK - August 2019

    • Consumer Report
    • August 2019
    • UK

    “The alcohol reduction trend looks to be here to stay. Encouraging moderation is on the government agenda, and cutting back on alcohol is also seen by consumers as offering various benefits, increasing its appeal. Crucially, the quality of the product is improving, meaning that ...

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  6. Tea and Other Hot Drinks - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “With tea and hot chocolate continuing to suffer from competition from coffee and soft drinks, brands in these categories need to look to new formats and more variety to tempt younger people who have a wide repertoire of drinks. Products focused on health and wellbeing, those ...

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  7. Carbonated Soft Drinks - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “The shrinking population of key younger consumers, enduring concerns around sugar, and growing spotlight on single-use plastic waste pose challenges for the category going forward. The strong alcohol reduction trend meanwhile opens up new opportunities for CSDs to target. With ...

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  8. Pub Visiting - UK - May 2019

    • Consumer Report
    • May 2019
    • UK

    “Locally sourced food and drink attracts strong consumer interest and offers a viable means for pubs/bars to appeal beyond price. Flagging up that certain meal components or drinks are sourced locally would also help to strengthen the idea of pubs as supporting the local ...

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  9. The Ethical Food Consumer - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “Widespread consumer doubts over whether their buying choices truly make a difference make it crucial for companies to explain to consumers the benefits to wider society of buying certified products. This would serve both to reassure the doubtful and tap into the strong ...

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  10. Soft Drinks Review - UK - March 2019

    • Consumer Report
    • March 2019
    • UK

    “The soft drinks market has faced a challenging period as sugar has come under public spotlight since 2014. These drinks have, however, retained a substantial place on consumers’ menus. The significant challenge ahead is how to respond to the current scrutiny of single-use ...

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No. of reports 1 of 85