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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cooking Sauces, Marinades and Spices - US - December 2014

    “Consumers – particularly that increasingly important group, Millennials – are more interested in unprocessed foods because they perceive them to be healthier and ‘higher taste’ foods for the unique flavor. Cooking sauces may be able to slow down projected declines, and marinades may be able to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2014
    US
  2. LSR: Coffee Houses and Donut Shops - US - December 2014

    “Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2014
    US
  3. Condiments and Dressings - US - December 2014

    “Positioning products as a helping hand to assist less skilled home cooks to achieve the end results they desire should find strong appeal among this group. In contrast, developing more complex products that push experienced cooks beyond their edge may appeal to those looking to expand their ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2014
    US
  4. Sugar Confectionery and Breath Fresheners - US - December 2014

    “The sugar confectionery category continues to grow as a result of new product innovation catering to consumption occasions and keeping the category fresh and exciting. In addition, there is opportunity to grow in-store retailing, as well as seasonal offerings.”
    – Amanda Topper, Food Analyst

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2014
    US
  5. Attitudes toward Private Label - US - November 2014

    “Store brands must do a better job of distinguishing between their value and premium tiers to attract the right customers to the right products.”– Amy Kraushaar, US Category Manager, Food & Drink and Foodservice

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  6. Pizza Restaurants - US - November 2014

    “Restaurants will need to keep in mind that traditional views of convenience and customization have changed. There has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs.”  – Katrina Fajardo, Foodservice Analyst

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  7. Snacking Preferences of Black Consumers - US - November 2014

    “Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  8. Poultry - US - November 2014

     “Consumers remain concerned about the safety of the poultry they purchase, though it is not impacting category sales. They value knowing where their poultry comes from and how it’s raised, creating opportunities for brands to educate them on their purchase, and eliminate confusion surrounding ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  9. Cheese - Canada - October 2014

    “Making conveniently-packaged cheese more widely available in venues such as gyms, yoga studios and health clubs could help to boost usage in this potentially lucrative post-exercise occasion.”
    – Carol Wong-Li, Senior Analyst

    This report looks at the following areas:

    • Overcoming the price barrier

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2014
    Canada
  10. Fruit and Vegetables - US - October 2014

    “Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.” – Amy Kraushaar, US Category Manager, Food & Drink and Foodservice

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2014
    US
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