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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 431
  1. Long-haul vs Short-haul Holidays - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “There is huge potential to offer experiences in multiple places during one trip (ie multi-centre holidays) in both Europe and beyond. However, as Brits travel increasingly frequently, demand for environmentally-friendly choices will increase as consumers seek guidelines on how ...

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  2. Airlines - UK - August 2019

    • Consumer Report
    • August 2019
    • UK

    “Whilst most travellers choose to fly economy, there are opportunities for airlines to upsell by offering more flexibility when it comes to selecting add-ons and services considered to be more premium.”
    - Marloes de Vries, Travel Analyst

    This report will look at the following ...

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  3. Short and City Breaks - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “The trend in short breaks is leaning towards high-intensity breaks, built around eye-catching experiences where the experience itself is the central element. Short breaks are an ideal way for tourist boards and travel brands to diversify their product offering and attract ...

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  4. Outdoor Activities - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier ...

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  5. Business Traveller - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “The business travel market is under pressure amid Brexit uncertainties. Brands that help business travellers to save time, both in the planning process and during the trip, are highly likely to be favoured. Meanwhile, there are opportunities to encourage more business ...

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  6. Holiday Rental Property - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “There is a growing demand for accommodation which can combine some of the advantages of holiday rental property (freedom, independence, a home environment or an authentic local feel) with some of the advantages of staying in a hotel (convenience, indulgence, time saving).”
    – ...

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  7. Travel and Tourism - Denmark - May 2019

    • Consumer Report
    • May 2019
    • Denmark

    “Often referred to as the ‘Happiest Country in the World’, Denmark has been quietly acquiring a reputation as a must-visit destination over the past few years. Internationally acclaimed as predominantly car free and bike friendly, Copenhagen’s status as capital ...

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  8. Group Holidays and Escorted Tours - UK - May 2019

    • Consumer Report
    • May 2019
    • UK

    “People of all ages, including older generations, are becoming ever more adventurous in their travel ambitions, seeking out the places once seen as the preserve of student backpackers. Escorted tours and group adventure holidays offer a secure, structured, hassle-free and ...

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  9. Travel and Tourism - The Netherlands - May 2019

    • Consumer Report
    • May 2019
    • Netherlands

    “Tourism to the Netherlands is rapidly expanding, fuelled by the rise in city breaks and low-cost carriers (LCCs). Centred around the capital, Amsterdam, and the coast, the future challenge is destination management in the event of overtourism. However, the sophisticated ...

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  10. Travel and Tourism - Iceland - May 2019

    • Consumer Report
    • May 2019
    • Iceland

    “The low value of the Iceland Krona has helped to boost the export sector (ie making Iceland’s goods and services cheaper than before). The travel industry has been part of that bonanza, resulting in a rise in tourism revenues and an increased share of Iceland’s exports – from ...

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No. of reports 11 of 431