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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Travel and Tourism - Zimbabwe - August 2019

    “There is growing awareness in Zimbabwe that tourism – as an industry with the potential to stimulate investment, increase exports and generate employment – can make an important contribution to the country’s economic recovery and its future financial health. In the summer of 2017 the former ...

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    £175.00 (Excl.Tax)
    Consumer Report
    August 2019
    Zimbabwe
  2. Tourism Investment in South East Asia - International - August 2019

    “The past decade has witnessed a dramatic upsurge in inbound, outbound and domestic travel across the ten countries of South East Asia. In response, each nation has identified its own investment priorities to expand tourism and create new revenues and job opportunities.”
    - Jessica Kelly, Senior ...

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    £295.00 (Excl.Tax)
    Consumer Report
    August 2019
    International
  3. Airlines - UK - August 2019

    “Whilst most travellers choose to fly economy, there are opportunities for airlines to upsell by offering more flexibility when it comes to selecting add-ons and services considered to be more premium.”
    - Marloes de Vries, Travel Analyst

    This report will look at the following areas:

    • Increasing ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  4. The Future of the Sharing Economy in Tourism - International - July 2019

    “A decade ago, collaborative consumption was a relatively unknown concept and tourism-related goods and services – including accommodation, rental cars and guided tours – were booked almost exclusively through travel agents or direct with a mainstream tourism provider such as a hotel, car-rental ...

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    £295.00 (Excl.Tax)
    Consumer Report
    July 2019
    International
  5. The Sub-Saharan African Hotel Sector - July 2019

    “Since 2015, the pipeline of chain hotel rooms in Sub-Saharan Africa has grown by almost half, which portends a significant increase in chain-hotel capacity across the region. Otherwise, the franchising of hotels is on the rise in the region – especially in East Africa – and the underserved ...

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    £295.00 (Excl.Tax)
    Consumer Report
    July 2019
    International
  6. Premium Hotels - China - July 2019

    “The premium hotel segment has seen steady growth over the past five years. The segment outlook is positive and it is estimated to grow at a CAGR of 6.0% between 2019-24. Premium hotels are harnessing unique designs, smart rooms and wellness to differentiate. Premium brands may also differentiate ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  7. Hotel Alternatives - US - July 2019

    "The number of non-hotel lodging choices available to travelers has exploded in the last decade, becoming a categorical juggernaut in the travel industry. Younger, more experience-minded travelers jumped on early, and in fact remain hotel alternatives’ strongest supporters. Now, while hotel ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. Short and City Breaks - UK - July 2019

    “The trend in short breaks is leaning towards high-intensity breaks, built around eye-catching experiences where the experience itself is the central element. Short breaks are an ideal way for tourist boards and travel brands to diversify their product offering and attract people to a wider ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  9. Outdoor Activities - Ireland - July 2019

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    July 2019
    Ireland
  10. Business Traveller - UK - July 2019

    “The business travel market is under pressure amid Brexit uncertainties. Brands that help business travellers to save time, both in the planning process and during the trip, are highly likely to be favoured. Meanwhile, there are opportunities to encourage more business travellers to include ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
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