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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 431
  1. Travel and Tourism - Sweden - May 2019

    • Consumer Report
    • May 2019
    • Sweden

    “Visit Sweden and its partners work hard to successfully showcase Sweden as a wildly beautiful country with a rich cultural heritage, and as a place of seemingly endless possibilities. Swedish super brands (like IKEA) and the dramatisation of popular Swedish fiction, meanwhile, ...

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  2. Travel and Tourism - Norway - May 2019

    • Consumer Report
    • May 2019
    • Norway

    “In 2018, Norway experienced what Statistics Norway describes as the ‘fifth record-breaking year in a row.’ Some 33.8 million guests (domestic and international) registered at tourist accommodations (including campsites and holiday homes) – a 1.5% increase over 2017.”
    – Jessica ...

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  3. Travel and Tourism - Finland - May 2019

    • Consumer Report
    • May 2019
    • Finland

    “Located in a remote corner of Northern Europe and with around one third of its landmass situated in the Arctic Circle, Finland offers exceptional outdoor adventures and natural attractions that include extensive taiga forest, islands and coastline, and thousands of lakes, ...

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  4. Holiday Planning and Booking Process - UK - May 2019

    • Consumer Report
    • May 2019
    • UK

    “Consumers are demanding more choice and flexibility, but are at the same time looking for easier ways to make their decisions. As a result, brands will have to prioritise enriching search criteria and personalising their online content to make it easier for travellers to plan ...

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  5. Special Interest Holidays - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “Special interest breaks are in sync with underlying trends towards more active styles of holidaymaking, ‘travel with a purpose’ and a wider consumer agenda of wellness which embraces physical fitness, stress relief and self-improvement.”
    – John Worthington, Senior Analyst

    This ...

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  6. Package vs Independent Holidays - UK - April 2019

    • Consumer Report
    • March 2019
    • UK

    “Package holiday providers will benefit from the financial protection offered as Brexit uncertainties continue to instil cautious behaviour among travellers. However, the independent sector looks better positioned for the long term, given the rising demand for short breaks and ...

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  7. Travel Money - UK - March 2019

    • Consumer Report
    • March 2019
    • UK

    “As the travel money market adjusts to the new realities of a weaker Pound, consumers are actively adapting their behaviours and attitudes towards paying and spending abroad. Despite the challenges, there are opportunities for providers willing to help people make the most of ...

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  8. Cruises - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “High street travel agents play an important role in the decision-making process of cruise holidays. As cruises are set to become a more valuable part of the wider holidays market, opportunities arise for travel agents to claim their position of being 'cruise specialists'”.
    – ...

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  9. Holiday Activities and Experiences Abroad - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “There are big opportunities for brands to deliver online mobile content and booking platforms, connecting travellers to experiences at destinations, both in terms of the ‘mass market’ and more selectively curated types of activity targeted at specific groups of travellers.”
    – ...

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  10. Travel Insurance - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “Travel insurance providers operate in a tough environment, with strong price competition, rising claims costs and uncertainty over Brexit dampening demand for overseas travel. Maintaining profit margins is a priority for many suppliers, but remains challenging.”
    – Sarah ...

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No. of reports 21 of 431