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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 41 of 90
  1. Hotels - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and ...

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  2. Travel Booking - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers ...

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  3. Airlines - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “While airlines have regained their financial footing and have returned to profitability, the industry is facing a new set of challenges.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

    Some issues covered in this report include:

    • High-profile transportation mishaps could deter ...
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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  5. Seasonal Vacation Trends - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The explosive growth of peer-to-peer sites for renting or sharing homes, cars, and even meals has shaken up the hospitality industry, as hoteliers look over their shoulder at services such as Airbnb, HomeAway, HomeExchange, and Couchsurfing. While peer-to-peer services will ...

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  6. Black Consumers and Social Media - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still ...

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  7. US Outbound - April 2014

    • Consumer Report
    • April 2014
    • US

    “US consumers’ mindsets have been somewhat altered in austere times, when financial pressures intensified demand for lower-budget holidays, last-minute deals and the pursuit of value for money. In 2014, many potential US travellers are facing high costs of living and remain ...

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  8. Black Consumers and Travel - US - November 2013

    • Consumer Report
    • November 2013
    • US

    "Recreational travel by Black consumers has almost doubled since 2010. These consumers prefer traveling to destinations where there is a high percentage of the population that is also of African, or African-American descent, and see it as a way to immerse themselves in a ...

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  9. Sun Protection and Sunless Tanners - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “The sun protection and sunless tanners category is starting to show signs of struggle. There are some specific challenges that need to be addressed. Companies need to better engage with men to educate them around sun protection and grow their usage. Determining ways to ...

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  10. Cruises - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The cruise industry is the fastest growing travel segment and is expected to continue its expansion through added capacity. However, global per passenger revenues have remained essentially flat from 2008-13, which begs the question of whether growth is sustainable, and how ...

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No. of reports 41 of 90