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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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9 Item(s)
  1. Cruises - US - October 2015

    • Consumer Report
    • October 2015
    • US

    "Recent growth in the North American cruise market has come primarily from increased frequency of cruising by core cruising consumers, who are largely affluent and 55+, rather than by growing the number of cruisers. The industry needs to attract the new and younger cruisers who ...

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  2. Budget Airlines in the US - September 2015

    • Consumer Report
    • September 2015
    • US

    “The low-cost airlines – Southwest, JetBlue, Virgin America, Spirit, Allegiant, and Frontier – are growing much faster than the mature network airlines which merged when they emerged from bankruptcy. They grow faster because of their low costs, specifically low labor costs, ...

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  3. The Business Traveler - US - July 2015

    • Consumer Report
    • July 2015
    • US

    All segments of the market – including airlines, hotels, and rental car companies – have benefited as companies boost business travel spending. Heightened demand, industry consolidation, and pricing action have been advantageous for the travel market.

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  4. Frequent Travel Programs - US - June 2015

    • Consumer Report
    • June 2015
    • US

    The market is expected to continue growing as consumers gain confidence in the expanding economy and spend their disposable income on experiential categories such as travel and entertainment.

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  5. Car Rentals - US - June 2015

    • Consumer Report
    • June 2015
    • US

    "There’s a noteworthy desire among many consumers to rent from companies that use innovative technologies, promote convenience, offer transparent pricing models, and meet their unique, individual needs."

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  6. Travel and Tourism - US - May 2015

    • Consumer Report
    • May 2015
    • US

    The US is one of the biggest tourism destinations in the world, ranking second behind France in 2013, if measured by international arrivals, according to the United Nations World Tourism Organization (UNWTO). 

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  7. Travel and Tourism - Hawaii - May 2015

    • Consumer Report
    • May 2015
    • US

    “Increasing awareness of brand Hawaii, solidifying its reputation as a premium destination and delivering added value to tourists, will help improve the state’s tourism competitiveness and ensure the future growth of its tourism industry.”

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  8. Theme Parks - US - May 2015

    • Consumer Report
    • May 2015
    • US

    ''Most theme parks have benefited from increased attendance and guest spending in the past few years, driven in part by a healthy economy and consumers’ desire to spend in experiential categories. ''

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  9. Outdoor Enthusiasts - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Participants are engaging in activities infrequently, spending most of their leisure time watching TV or on the computer. Marketers must find compelling ways to encourage more frequent participation in order to encourage market growth.”

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9 Item(s)