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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 58
  1. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  2. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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  3. Teens' and Tweens' Technology Usage - UK - May 2013

    • Consumer Report
    • May 2013
    • UK

    “Brands need to ensure that children, who are less likely to have a credit or debit card, are able to access and enjoy the benefits associated with e-commerce. Physical gift cards are the primary vehicle used by children for adding the funds needed to purchase apps or digital ...

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  4. Baby Food and Drink - UK - May 2013

    • Consumer Report
    • May 2013
    • UK

    “Critically, only 30% of parents trust organic baby food over non-organic, suggesting the label is not doing enough to justify a price premium. Furthermore, agreement falls to 24% of parents with a youngest child aged under six months, suggesting that failure to win over these ...

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  5. Saving and Investing for Children - UK - February 2013

    • Consumer Report
    • February 2013
    • UK

    “Even during a period when the Bank of England base rate is at a historical low, only 4% of parental savers show an increased interest in non-traditional products, such as equity-based investments. These attitudes are reflected on a wider level among British investors, with ...

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  6. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2013

    • Consumer Report
    • February 2013
    • UK

    “With the baby boom set to continue in the year ahead, and the average age of parents rising, this comes as good news to the category suggesting the market will continue to grow. A growingly multicultural environment offers opportunities to bring foreign influences into product ...

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  7. Maternitywear - UK - January 2013

    • Consumer Report
    • January 2013
    • UK

    “Growth in the maternitywear market has, despite the rising birth rate, remained stunted as a result of the uncertain economic climate, with mothers cautious about spending too much on themselves when faced with the cost implications of having a baby. Women are buying fewer ...

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  8. Technology and the Over-55s - UK - January 2013

    • Consumer Report
    • January 2013
    • UK

    ‘It is clear that as an age group, the priorities and requirements of the over-55s are different to that of younger consumers, with service and usability trumping more aesthetic concerns. Brands may not see seniors as their most profitable group, but products and messages ...

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  9. Kids' Snacking - UK - January 2013

    • Consumer Report
    • January 2013
    • UK

    “Three in ten kids say that they like to try new flavours of snacks. Opportunities therefore exist for brands to capture the attention of a sizeable minority of children through innovation on flavour, these end users now influencing the snack choice of half of parents. One way ...

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  10. Children's Media - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    Whilst the depth of interaction is greater for new media formats like applications or interactive digital games, television remains the single largest, most important way of broadcasting an idea or franchise to millions of children, quickly and easily. Those online franchises ...

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No. of reports 1 of 58