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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 2928
  1. American Values - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This report assesses the division between consumers’ personal values and their perceived “American values” as well as explores their reaction to social issues currently impacting the country overall. It evaluates how consumers personally support social issues they’re ...

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  2. Dishwashing Products - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “The primary reason consumers buy environmentally friendly products is because they are good for human beings rather than good for the planet. Consumers are willing to pay extra for dishwashing products with natural ingredients, biodegradable formula and no preservatives, which ...

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  3. Food Ethics - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Food shoppers, especially those aged 18-34, feel increasingly strongly about holding the brands they purchase to high ethical standards, making it imperative for food marketers and retailers to consider ethics in every aspect of their business practices. Still, food shoppers ...

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  4. Luxury for Gen Z - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With the help of social media, especially WeChat and Weibo, the vast majority of Gen Zers now have a general idea about what luxury is, and even quite a few have such knowledge in and before high-school age. Although Gen Z is relatively new to the luxury world and has less ...

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  5. Baseball in America - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report explores consumer interest in and engagement with America’s pastime – baseball. As one of the four major professional sports in the United States, we explore the current state of baseball and what is shaping its future – such as incorporating technology, fantasy ...

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  6. Menu Insights - Regional Cuisines - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Most types of regional instant noodles have not reached the national market yet. Businesses could consider targeting travel occasions, collaborating with KOLs, and pushing their products on live streaming events to draw more attention and promote more sales. In regional ...

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  7. Festive Foods - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Symbolic meaning helps maintain traditional festive foods’ mainstream position in gifting. To strengthen their presence, traditional festive food brands are actively capitalizing on the revival of Chinese heritage and also are taking tentative steps in terms of their flavour, ...

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  8. Accounting and Financial Management - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The UK accounting and financial management market is expected to demonstrate consistent growth over the next five years, with annual growth levels expected to fluctuate between 3% and 4% in real terms. While the uncertain economic environment is set to continue to present ...

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  9. Auto Influencers - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Communications between automotive influencers and consumers are more active than we had expected in both means of contact points and interactive engagements. Automotive influencers have significant impact on consumers’ car purchasing consideration, especially on car grades of ...

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  10. Medicare - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Medicare was signed into law by President Lyndon Johnson, with the enactment of the Social Security Amendments of 1965, which also provided for the creation of Medicaid. In the half-century since its inception, Medicare has helped bring the share of seniors with health ...

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No. of reports 1 of 2928