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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 739
  1. Channel Preferences for Consumer Finance - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The recession has seen the personal finance industry decline somewhat, as NI and RoI consumers remain cautious in regards to their finances; less willing to borrow and increasingly trying to save. Increasingly they are becoming more involved in their finances and are seeking ...

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  2. 'Food to go' Opportunities for the Lunchtime Trade - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The Irish food-to-go market has seen its value decline during the recession, with consumers increasingly seeking out more cost effective ways of eating lunch, including the use of packed lunches and special meal offers. Consumers are increasingly trading down in this market ...

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  3. Alcohol Retailing - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The recession has seen the Irish alcohol retail market decline further since 2009 as consumers continue to drink less alcohol overall, and to drink at home when they do drink. Consumer data highlight that the cost of drinking is the biggest barrier to market growth. Other ...

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  4. Prepared Meals and Meal Centres - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    While prepared meals still get a bad press, consumers do not always heed the negative reports. The recent economic downturn did not send that many customers back to cooking from scratch. However, it did lead to some switching towards ambient lines, and a general peaking in ...

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  5. New Media and the Irish Consumer - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    Now that around two thirds of all Irish consumers have a broadband internet connection in the home, the internet is an established, mainstream channel through which advertisers can reach a mass-market audience. However, there is a danger that the rapid growth in online ...

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  6. Lip Care - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    The lip care category shares many characteristics of two other beauty categories – lip make-up and sun care.

    Like sun care products, lip care items have a seasonal aspect and sales tend to spike in the winter, when consumers feel the need to protect their lips from harsh ...

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  7. Pizza - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    Retail volume sales of pizza reached 680,000 tonnes in 2009, up by 1% on the previous year and by 12% on 2005. The recession has produced a set of opposing forces on the pizza market. More people have made staying at home the new eating out; this supports sales of food products ...

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  8. Wine - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    As the consumption of wine declines, in particular in the mature EU markets, wine makers continue to diversify their ranges and develop new wines to suit changing consumer demand. Recent product launches therefore featured a large number of lighter, refreshing wines designed to ...

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  9. Suncare - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    It might have been expected that the European suncare market would be an early casualty of the economic downturn as consumers economised on holidays and thus on their suncare purchases.

    That hasn’t turned out to be the case, however. While some age groups have remained ...

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  10. Yogurt and Desserts - Europe - December 2010

    • Consumer Report
    • December 2010
    • Europe

    Spoonable yogurt and chilled desserts resisted the challenges of the global economic crisis thanks to a strong consumer demand throughout Europe and intensive new product development.

    Recent NPD has added indulgence to the plethora of health benefits in order to attract ...

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No. of reports 1 of 739