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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Apps and Applications - Ireland - December 2016

    “Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and regular updates will help ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2016
    Ireland
  2. Grocery Retailing: Brand vs. Own-label - Ireland - December 2016

    "Volatility of the economy post Brexit coupled with a competitive grocery retailing market will see consumers become more cautious with their spending over 2017. As a result, Mintel expects many consumers to switch their allegiance from branded to own-label food and drink when carrying out their ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2016
    Ireland
  3. Healthy Eating - Ireland - December 2016

    “In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for highly nutritious ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    December 2016
    Ireland
  4. Ready Meals - Ireland - November 2016

    “Ready meals struggle to overcome the ‘unhealthy’ image they have received in recent years with consumer perception still tainted from the 2013 horse meat scandal. Highlighting the traceability and high-quality ingredients and techniques used in the preparation of ready meals can tap into the ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2016
    Ireland
  5. Soft Drinks - Ireland - November 2016

    “2016 was a good year for on-trade sales of soft drinks, particularly carbonates as improving consumer sentiment saw greater out-of-home spending on leisure activities. However, consumer concerns about sugar have continued to grow and with looming taxation of sugary carbonates this will make ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2016
    Ireland
  6. The Night Out: Entertaining Out-of-Home - Ireland - November 2016

    “The majority of Irish consumers think that nights out of the home are getting too expensive.  As such, operators within the night out economy will be increasingly challenged to demonstrate the value that they offer.  Introducing unusual and surprising concepts that can showcase their wares in a ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2016
    Ireland
  7. Clothing Retailing - Ireland - October 2016

    “Value retailers such as Penneys/Primark continue to perform exceptionally well as they have done in the last five years, however, looking ahead the growing online market threatens to pull consumers out of the store and towards online shopping. Value retailers risk being left behind in the absence ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2016
    Ireland
  8. Chocolate Confectionery - Ireland - October 2016

    “Concerns over sugar are putting pressure on sales as Irish consumers limit their consumption of chocolate and buy healthier snacks compared to a year ago, indicating that consumers are switching to healthier alternatives. Placing a greater emphasis on smaller-portion formats can help brands ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2016
    Ireland
  9. Current Accounts - Ireland - October 2016

    “The conclusion at first glance is that the Irish current account market emerged relatively unscathed from the financial crisis and subsequent recession – current account ownership is almost universal among both NI and RoI consumers. However, despite the return of economic growth, the number of ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2016
    Ireland
  10. TV Viewing Habits - Ireland - September 2016

    “Despite traditional TV viewing habits remaining strong, TV viewing has become more fragmented. Broadcasters will need to embrace multi-device viewers and develop viewing profiles of consumers who are accessing content in different ways. This will help broadcasters to attract viewers by delivering ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2016
    Ireland
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