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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 14
  1. Men's Personal Care - US - October 2016

    • Consumer Report
    • October 2016
    • US

    The men’s personal care market is expected to reach $4.4 billion in 2016, representing growth of 15% when looking at the period from 2011-16. However, sales growth has slowed in recent years as the category stabilized and has been impacted by competition from a growing number ...

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  2. Marketing to Black Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve ...

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  3. Marketing to Hispanic Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be ...

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  4. Marketing to Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud ...

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  5. Marketing to Baby Boomers - US - July 2016

    • Consumer Report
    • July 2016
    • US

    Baby Boomers are aged 52-70 and are making the transition from parents to grandparents and from full-time employment to full-time retirement. Although Baby Boomers have entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have ...

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  6. Marketing to Generation X - US - June 2016

    • Consumer Report
    • June 2016
    • US

    Generation X is often overlooked, bookended by larger generational groups on either side (Baby Boomers and Millennials). However, in the middle stages of their life, Gen Xers are facing their own unique challenges. They are fighting a financial war on two fronts – paying off ...

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  7. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  8. Millennial Travelers - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry. Mintel’s consumer research data indicates that not only are they leading in leisure travel and business travel spending, ...

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  9. Marketing to the iGeneration - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs ...

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  10. Disposable Baby Products - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "After years of flat or declining sales, the disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products."

    - Margie Nanninga, Home & Personal Care Analyst

    This report looks at the following ...

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No. of reports 1 of 14