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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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5 Item(s)
  1. Marketing to Parents - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family ...

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  2. Consumer Finances and Priorities - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    “Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consumer ...
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  3. Healthy Lifestyles - Canada - July 2016

    • Consumer Report
    • July 2016
    • Canada

    "The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Canadians remain steadfast in cooking and less willing to compromise health for convenience."

    - Carol Wong-Li, Senior Analyst, Lifestyles and Leisure

    This report looks at the ...

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  4. Canadian Lifestyles: It's Not Dollars to Donuts - Canada - April 2016

    • Consumer Report
    • April 2016
    • Canada

    "Although the majority of Canadians perceive their current financial situation as stable, there is a sense that the rising cost of goods is impacting consumers – leading to a greater prioritization of addressing current debt and saving for the future. The outlook on the economy ...

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  5. Marketing to Millennials - Canada - January 2016

    • Consumer Report
    • January 2016
    • Canada

    "Millennials are seeking new ways to define themselves (not necessarily rooted in traditional expectations). Taking pride in being unique from others of their generation, brands will need to be respectful of their individuality and sense of responsibility. From brands, ...

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5 Item(s)