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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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10 Item(s)
  1. Sweeteners and Attitudes Toward Sugar - Canada - December 2016

    • Consumer Report
    • December 2016
    • Canada

    "Sugar remains a staple product for Canadians as 87% use any kind of sugar or alternative sweetener. That said, the category faces challenges as seven out of 10 (69%) Canadians are concerned about the impact sugar has on their overall health. Notably, concerns extend beyond ...

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  2. Meat - Canada - October 2016

    • Consumer Report
    • October 2016
    • Canada

    "Canadians remain avid consumers of meat products, yet this does not mean the industry is without its challenges. Canada’s changing population dynamic from a generational and immigration perspective means producers and retailers will need to continually adapt in order to ...

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  3. Snacking Eating Habits - Motivations and Attitudes - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    Snacking is truly the fourth meal of the day for Canadians with its popularity extending to both in and out of home. Snacking is an adaptable occasion, and as such so must be manufacturers, retailers and foodservice operators to compete in the space. While health in snacking is ...

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  4. Breakfast Eating Habits - Motivations and Attitudes - Canada - July 2016

    • Consumer Report
    • July 2016
    • Canada

    "The competition to be the go-to option at breakfast has never been fiercer as retail manufacturers and foodservice operators battle for share of stomach in the morning. While most Canadians look to breakfast to help them start their day off right, “right” has different ...

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  5. Coffee and Tea - Canada - June 2016

    • Consumer Report
    • June 2016
    • Canada

    Coffee and tea are integral to how Canadians eat and drink. Coffee has been an area of growth in Canada, spurred on by its emergence as a strategic focus based on its ability to support traffic growth at foodservice and the rise of convenient and customizable single-serve ...

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  6. Ice Cream and Frozen Novelties - Canada - May 2016

    • Consumer Report
    • May 2016
    • Canada

    Canadians love ice cream. Some 90% of Canadians claim to eat single flavoured ice cream during the warmer months and with the exception of gelato, more than half of Canadians claim to eat ice cream at some point. Even with ice cream and frozen treats’ relatively high ...

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  7. Dining Out - Canada - May 2016

    • Consumer Report
    • May 2016
    • Canada

    Canadians are dedicated patrons of foodservice outlets with some 94% who have eaten at a restaurant in the three months leading up to February 2016. However, tightening of budgets means that more consumers are spending in moderation and cutting back on treats – including dining ...

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  8. Pasta, Rice, Noodles and Starches - Canada - March 2016

    • Consumer Report
    • March 2016
    • Canada

    "Paste, rice and noodles (PRN) enjoys near ubiquitous usage among Canadians. This, however, does not mean that the landscape is not changing. Pasta retail volume sales remained relatively steady between 2011 and 2015, while rice grew. As Canada’s demographic mix changes, so too ...

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  9. Ethnic Foods and Flavours - Canada - February 2016

    • Consumer Report
    • February 2016
    • Canada

    "The impact of immigration will undoubtedly continue to affect Canadians’ demand for and usage of ethnic foods."
    -Joel Gregoire, Senior Food & Drink Analyst

    This report discusses the following key topics:

    • Established Western brands need to adapt to a changing demographic landscape
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  10. Butter and Margarine - Canada - January 2016

    • Consumer Report
    • January 2016
    • Canada

    "Butter’s advantage lies in two areas, its versatility, meaning its ability to be used both in recipes and as a spread, and in its perception of being a more natural option to margarine."

    - Joel Gregoire, Senior Food & Drink Analyst

    This report covers the following issues:

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10 Item(s)