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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Natural and Organic Personal Care Consumer - US - December 2015

    "Natural and organic personal care brands offer a variety of options that are largely appealing, though consumers express some confusion due to the prevalence of natural claims, limited regulations, and a less than clear category definition. However, consumers are concerned about green issues, and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Mature Beauty - UK - December 2015

    “As life expectancy increases, the definition of ‘old’ is ever changing and marketers are slowly catching on to this. Recent years have seen the use of older models in advertising, whilst NPD sees a number of niche brands targeting the specific needs of older women. However in-store environments ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  3. Skincare Ingredient and Format Trends - US - December 2015

    US adults are looking for easy-to-use, functional formats when shopping for skincare products, explaining the popularity of wipes and sheet masks. Brands may also consider a focus on natural ingredients, with charcoal, micellar water, and aloe appealing to consumers. Further success can be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  4. Suncare - Brazil - November 2015

    "Suncare lotions/creams are highly used by Brazilians. However, there is space in the market for products with different textures (eg powder) and formats (eg soaps). In addition, suncare products designed for other areas (apart from face and body), such as hair, could appeal to Brazilians."
    – ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2015
    Brazil
  5. The Importance of Brands in Skincare Purchasing - China - November 2015

    “In the crowded Chinese market where the quality of products is becoming increasingly difficult to differentiate between and more and more brands have become established, connecting with consumers on an emotional level allows brands to cut through the advertising clutter and build a deeper ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    November 2015
    China
  6. Bronzeador e Protetor Solar - Brasil - Novembro 2015

    “Produtos de cuidados com o sol em loção/creme são ainda os mais utilizados pelos brasileiros. Por exemplo, o uso total de protetores solares com essa textura são usados por 58% dos consumidores. Porém, há espaço no mercado para que produtos com diferentes texturas (por exemplo, em pó) e ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2015
    Brazil
  7. Grocery Retailing - US - November 2015

    "Retailers across channels are battling for a share of wallets and cash registers, creating what might be the most “crowded” segment in retail. Consumers are enjoying these options and fulfilling their grocery shopping needs by bouncing around to multiple stores that most definitely include ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  8. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  9. The Savvy Beauty Consumer - UK - November 2015

    "Although the economy has entered recovery, savvy shopping behaviours have become engrained in consumers’ minds, and they remain drawn to sales, multi-buys and discount retailers. While brand loyalty has helped dampen the effect of savvy shopping on primary beauty markets, such as colour ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  10. Suncare - UK - November 2015

    “Usage of suncare protection continues to be dependent on the weather, with value falling across 2014-15 in line with lower levels of sunshine. Looking forward, suncare brands can further align themselves with the skincare category in order to position their products as an integral part of a daily ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    UK
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