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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 35
  1. Diet Trends - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity ...

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  2. Marketing to Parents - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family ...

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  3. Marketing to Hispanic Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be ...

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  4. Marketing to Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud ...

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  5. Consumer Finances and Priorities - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    “Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consumer ...
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  6. Hispanics' Content Consumption and Sharing - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may ...

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  7. Healthy Lifestyles - Canada - July 2016

    • Consumer Report
    • July 2016
    • Canada

    "The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Canadians remain steadfast in cooking and less willing to compromise health for convenience."

    - Carol Wong-Li, Senior Analyst, Lifestyles and Leisure

    This report looks at the ...

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  8. Fruit - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "Fruit sales in the US have surpassed the $48 billion mark, growing consistently for the past decade, aside from a slight slowdown in 2014-15 due to an increase in fresh fruit prices. Fruit’s overall healthy reputation and the consumer desire for fresher foods should propel ...

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  9. Marketing to Baby Boomers - US - July 2016

    • Consumer Report
    • July 2016
    • US

    Baby Boomers are aged 52-70 and are making the transition from parents to grandparents and from full-time employment to full-time retirement. Although Baby Boomers have entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have ...

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  10. Oral Care - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage. Opportunities exist in key ...

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No. of reports 11 of 35