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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 35
  1. Cleaning the House - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the ...

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  2. Energy Drinks - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, ...

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  3. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  4. Marketing to Millennials - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Although this generational group spans nearly two decades, making it hard to understand what a “typical” Millennial looks like, hallmarks of this group include their support of social change, and changing family dynamics; their penchant for selective spending in which they ...

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  5. Vegetables - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "The vegetables category continued its steady year-over-year growth fueled mostly by sales of fresh produce, including fresh-cut salad. Consumers are eating and buying more vegetables, at home and away, and are looking for freshness, convenience, and nutrition. Despite category ...

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  6. Canadian Lifestyles: It's Not Dollars to Donuts - Canada - April 2016

    • Consumer Report
    • April 2016
    • Canada

    "Although the majority of Canadians perceive their current financial situation as stable, there is a sense that the rising cost of goods is impacting consumers – leading to a greater prioritization of addressing current debt and saving for the future. The outlook on the economy ...

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  7. Millennial Travelers - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry. Mintel’s consumer research data indicates that not only are they leading in leisure travel and business travel spending, ...

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  8. Marketing to the iGeneration - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs ...

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  9. Kids as Influencers - US - March 2016

    • Consumer Report
    • March 2016
    • US

    "35 million US households include children younger than 18. The majority are headed by a married couple. Parenting trends allow for kids to have significant influence on household decisions – including purchases for the child individually as well as those for the whole family."

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  10. Hispanics' Diet and Wellness - US - March 2016

    • Consumer Report
    • March 2016
    • US

    "Having a healthy lifestyle is important for Hispanics. More than half are proactive in terms of diet and exercise; however, since in general Hispanics feel they are healthy, the need for change may not be evident for all."

    - Juan Ruiz ,Director of Hispanic Insights

    This report ...

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No. of reports 21 of 35