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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 82
  1. Better-for-you Eating Trends: Spotlight on Real - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, ...

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  2. Diet Trends - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity ...

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  3. Snacking Eating Habits - Motivations and Attitudes - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    Snacking is truly the fourth meal of the day for Canadians with its popularity extending to both in and out of home. Snacking is an adaptable occasion, and as such so must be manufacturers, retailers and foodservice operators to compete in the space. While health in snacking is ...

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  4. Pizza - US - September 2016

    • Consumer Report
    • September 2016
    • US

    While annual growth in the pizza category has fluctuated over the last several years, the pace picked up modestly in 2015 and 2016, buoyed by growing interest in more premium pizzas. Pizza marketers and retailers have an opportunity to accelerate growth further by continuing to ...

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  5. Better for You Snacks - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Strong growth in BFY snacks comes from an increase in availability of products in this relatively young space, at a time when consumer habits favor snacking and eating on-the-go, and a dual interest in healthy living and the pursuit of flavor. While the products covered in the ...

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  6. Family Midscale Dining - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "The midscale chain is in a state of flux; while some of the biggest names in midscale dining are doing well, other chains are on the brink of bankruptcy. The successful midscale restaurants have upgraded their units and menus and have fully embraced social media as a way to ...

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  7. Pet Food - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "The pet food market has performed well in recent years reflecting the increasingly cherished place pets hold in many households and a desire among pet owners to feed their pets the best food they can. Pet owners increasingly look for food that aligns with their own personal ...

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  8. Yogurt and Yogurt Drinks - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation, which will be necessary to preserve engagement. The small yogurt drinks segment is an area of opportunity, boosting the category’s play for ...

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  9. Restaurant: Decision Making Process - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "Across demographics, the convenience of limited service restaurants still remains a strong motivator for weekday dining out, specifically with fast food. On the other end of the spectrum, Millennials are creating their own dining out culture across fine dining restaurants and ...

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  10. Frozen Breakfast Foods - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "While brands are capitalizing on healthier attributes, chiefly protein and fiber content, the entire category faces significant competition from alternative breakfast options regarded as healthier and more portable. Continued focus on nutrition and on-the-go features could ...

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No. of reports 21 of 82