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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Desserts & Sweets Consumption Habits - Brazil - February 2018

    “Despite growing health concerns related to food and drinks consumption, indulgence and flavor are still the most important attributes for the desserts and sweets category. When consuming these products, Brazilians are eager to find a moment of pleasure that improves their mood and emotional ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
  2. Hábitos de Consumo de Doces e Sobremesas - Brasil - Fevereiro 2018

    “Apesar da crescente preocupação com a saúde, é preciso ter em mente que a indulgência e o sabor ainda são os atributos mais importantes para a categoria. Ao consumir doces e sobremesas, os brasileiros estão principalmente em busca de momentos prazerosos, que melhorem seu humor e seu bem-estar ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
  3. Snacking Consumption Habits - Brazil - February 2018

    “Health issues are a great influencer among consumers, who demand more healthful options both during and between meals. However, due to the fierce competition between different snacks categories, in addition to products that offer health benefits, it is essential to develop innovative products in ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
  4. Hábitos de Consumo de Snacks - Brasil - Fevereiro 2018

    “A questão da saudabilidade vem sendo uma exigência cada vez maior dos consumidores, que demandam opções saudáveis tanto durante quanto entre as refeições. Porém, devido à competitividade acirrada entre as diversas categorias de snacks, além de produtos que tragam benefícios para a saúde, torna-se ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
  5. Retail Drivers - Brazil - December 2017

    “Low price is a major influencing factor among Brazilian consumers, but retailers can explore other ways to appeal to them. Shopping centers and stores capable of creating a pleasant experience, with high-quality customer service and comfortable environment, have great potential to attract ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  6. Impulsionadores de Vendas no Varejo - Brasil - Dezembro 2017

    “O preço baixo é muito levado em consideração, porém varejistas podem explorar outras maneiras de atrair consumidores. Locais de compras capazes de criarem uma experiência agradável, com qualidade de atendimento e um ambiente de compras confortável, têm maior potencial para ganhar a atenção do ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  7. Healthy Eating Trends - Brazil - December 2017

    “Brazilians are gradually adopting healthy eating habits. However, despite the intention to limit the intake of salt, sugar, meat and carbohydrates, for example, the majority of consumers still don’t want to radically change their behavior. In this scenario, brands need to understand what ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  8. Alimentação Saudável - Tendências - Brasil - Dezembro 2017

    “Os brasileiros estão tentando adotar hábitos saudáveis em seu dia a dia, mas buscam fazer isso de maneira gradativa. Apesar da intenção de limitar o consumo de alguns produtos, como sal, açúcar, carne e carboidratos, a grande maioria ainda não tem a intenção de mudar radicalmente o hábito ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  9. Yogurt - Brazil - November 2017

    “Brazil’s yogurt market has been affected by the economic recession and high production costs. However, the perception of yogurt as a healthful ingredient can be a good way to overcome the crisis. The category can gain space by expanding its portfolio of products, offering convenient options for ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
  10. Cookies and Crackers - Brazil - November 2017

    “Almost all Brazilians consume cookies and crackers. In order to increase consumption, especially among older people, companies should invest in innovation, particularly in new flavors and ingredients (such as vegetables and grains), as well as natural products with high fiber content. Products ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
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