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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 41 of 82
  1. Food Packaging Trends - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "An increasing percentage of product launches are based primarily on new packing as packaging continues to become more important in the food marketing mix. Food packaging can do more than just help the product convey benefits and product information."

    - John Owen, Senior Food & ...

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  2. Soup - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "While the soup category is facing challenges due to the decline of RTS (ready to serve) wet and condensed soup, areas of opportunity exist. Sales of broth are up due to a cooking culture, and refrigerated soups are performing well in the market due to positive consumer ...

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  3. Beverage Packaging Trends - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The non-alcoholic drink market has grown moderately from 2010-15. As consumers look for healthy and functional beverages that fit their lifestyles, categories with traditionally high market penetration are losing share to smaller, trending beverages that focus on nutritional ...

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  4. Nuts, Seeds and Trail Mix - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The nuts, seeds, and trail mix category continues its steady growth trajectory as Americans adopt frequent snacking occasions, and seek convenient foods they can feel good about eating. Looking ahead, the category is expected to grow, despite facing competition from other ...

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  5. Ice Cream and Frozen Novelties - Canada - May 2016

    • Consumer Report
    • May 2016
    • Canada

    Canadians love ice cream. Some 90% of Canadians claim to eat single flavoured ice cream during the warmer months and with the exception of gelato, more than half of Canadians claim to eat ice cream at some point. Even with ice cream and frozen treats’ relatively high ...

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  6. Dining Out - Canada - May 2016

    • Consumer Report
    • May 2016
    • Canada

    Canadians are dedicated patrons of foodservice outlets with some 94% who have eaten at a restaurant in the three months leading up to February 2016. However, tightening of budgets means that more consumers are spending in moderation and cutting back on treats – including dining ...

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  7. Snack, Nutrition and Performance Bars - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Dollar sales of snack, nutrition, and performance bars grew in 2015, continuing the steady, though lackluster, pace seen over the past few years. Products in the category hit the mark in appealing to both the health and snack interests of consumers – viewed as a convenient ...

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  8. Prepared Meals - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of prepared meals turned slightly positive in 2015 after three consecutive years of declines, but remain below their 2010 level, weak results in line with a broader move away from more processed foods in favor of fresher and healthier alternatives. Still, the category’s ...

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  9. Quick Service Restaurants - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "As the lines between traditional restaurant segments continue to blur, QSRs (quick service restaurants) have been taking steps to remain competitive in the changing restaurant landscape. Most QSR users agree that QSRs are the best option when they are short on time. QSRs must ...

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  10. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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No. of reports 41 of 82