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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Better for you Eating Trends - US - November 2019

    "The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the tried-and-true, ...

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    £3,254.83 (Excl.Tax)
    Consumer Report
    November 2019
    US
  2. Children and Health - US - November 2019

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) children’s health products ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2019
    US
  3. Nutrition for Pregnancy - China - October 2019

    “The market potential of pregnancy nutrition is promising. The concept of a more balanced and scientific approach to nutritional intake has provided the foundation for segment growth. The pregnancy nutrition market has seen the entry of multiple new players, including infant milk brands and dairy ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2019
    China
  4. Over-the-Counter Vitamins and Supplements - Ireland - October 2019

    “With Irish consumers showing increasing levels of concern surrounding their health and fitness there are increased opportunities for vitamin and supplement products to grow their market – particularly with an ageing population. Furthermore, there is evidence that consumers would be interested in ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    October 2019
    Ireland
  5. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types mentioned by ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    October 2019
    Brazil
  6. Private Medical Insurance - UK - October 2019

    “The PMI market remains over reliant on corporate policies, with individual policies declining for a number of years. Health and wellbeing initiatives and the rewards associated with this have been successful in increasing engagement, particularly among younger consumers. Mental health cover is a ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    October 2019
    UK
  7. Health Insurance - US - October 2019

    "The vast majority of American consumers have health insurance, but trust in the overall industry is fairly low. Consumers are not given a diverse number of choices, mainly due to the fact that most have health insurance through their employer. A push for transparency is affecting this industry, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2019
    US
  8. Trends in Health and Wellness - China - September 2019

    “Consumers are taking back control over health issues by fighting against anxiety and stress in their own ways. Mental health is receiving more attention, as keeping a positive mind-set is considered most important by almost every one. They are more aware of the importance of maintaining healthy ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  9. Vitamins and Supplements - UK - September 2019

    “The strong focus on diet for health benefits and the growing availability of fortified and functional food and drink present major challenges for the VMS market, making it even more important for products to create compelling standout. Organic products, fun formats with exciting flavours and ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  10. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to be used for a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
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