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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 24
  1. Patio and Outdoor Living - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be ...

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  2. Lawn and Garden Products - US - April 2016

    • Consumer Report
    • June 2016
    • US

    The lawn and garden products market is on the rise in an improving economy as more consumers engage in discretionary projects to improve their outdoor living space. In addition, consumers are viewing lawn and garden care as an enjoyable activity with benefits rather than a ...

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  3. Cleaning the House - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the ...

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  4. Shopping for Home Décor - US - June 2016

    • Consumer Report
    • June 2016
    • US

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online ...

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  5. Cookware - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup."

    - Rebecca Cullen, Consumer Research Analyst

    This report looks at ...

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  6. Dishwashing Products - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher ...

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  7. Connected Living - Smart Home and Integrated Devices - Canada - April 2016

    • Consumer Report
    • April 2016
    • Canada

    "The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, safety, security and energy and money savings will support the progression of the smart home market."

    Andrew ...

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  8. American Lifestyles - US - April 2016

    • Consumer Report
    • April 2016
    • US

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their ...

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  9. Hispanics and household products - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Hispanics’ expenditures on household cleaning products have grown modestly as a result of Hispanics’ attention toward value and a gradually diminishing sense of urgency for keeping their homes spotlessly clean as they become more acculturated and adopt a more casual attitude ...

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  10. Air Care - US - March 2016

    • Consumer Report
    • March 2016
    • US

    "After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and ...

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No. of reports 11 of 24