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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 223
  1. Small Kitchen Appliances - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Small kitchen and beverage making appliances have near total market penetration, with 99% of adults owning at least one appliance. While a strong, steady consumer base provides a solid foundation, long purchase cycles challenge the category from experiencing significant sales ...

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  2. DIY Home Improvement Retailing - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The DIY (do-it-yourself) home renovation sector is big business, set to garner $357 billion in 2019. Growth is predicted through 2024, but the pace of this growth will decelerate this year and next before picking up again. Prospects for continued development look good as ...

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  3. Improving the Home - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Americans are investing in their homes, undertaking a range of décor- and lifestyle-related projects that allow them to create a home that reflects their personal style, as opposed to sticking to necessary maintenance. As younger generations engage in discretionary projects to ...

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  4. Household Surface Cleaners - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The household surface cleaning category needs an infusion of step-changing innovation to overcome its communized status and drive growth. In the short term, changes enabling more convenient and sustainable online shopping, natural ingredients and even probiotic cleaners that ...

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  5. Hispanics and Shopping for Household Care Products - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Because household care categories have reached maturity, brands have limited opportunities for differentiation and organic growth. In such competitive markets, traditional/mainstream brands are holding their turf. Less known brands wanting to change this dynamic may find ...

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  6. Canadian Pet Owners - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "The majority of Canadians have a pet in their household with dogs and cats being most common. The market for dog and cat food continues to climb and will likely see premium offerings expand into more product lines. Sentiment among pet owners displays a strong connection ...

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  7. Home Laundry Products - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "In 2019, home laundry products are estimated to increase. While the market enjoys strong penetration – as nearly all consumers purchase laundry products – industry players are challenged to generate meaningful sales growth due to shoppers’ habitual approach to the category. ...

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  8. Organizing the Home - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Perhaps a ramification of overconsumption in America is a new obsession with streamlining and “detoxing” every aspect of life, including the home, creating ample opportunities for the home storage and organization industry. Organizing the home is no longer a seasonal activity ...

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  9. Shopping for Household Care Products Online - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "eCommerce in household care has developed slowly compared to most other CPG categories, but that’s about to change. The consumer demand to buy household products online is growing, while top brands and online retailers are becoming more proactive in developing packaging better ...

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  10. Shopping for Household Care Products - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and ...

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No. of reports 1 of 223