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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 16
  1. Marketing to the iGeneration - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs ...

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  2. Disposable Baby Products - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "After years of flat or declining sales, the disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products."

    - Margie Nanninga, Home & Personal Care Analyst

    This report looks at the following ...

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  3. Baby Durables - US - April 2016

    • Consumer Report
    • April 2016
    • US

    Total retail sales of baby durables totaled $9.3 billion at current prices in 2015, up 2.5% versus 2014. This growth is forecasted to continue at an average rate of just under 1% annually through 2020 when sales should reach $9.8 billion. Elevated consumer confidence levels as ...

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  4. Kids as Influencers - US - March 2016

    • Consumer Report
    • March 2016
    • US

    "35 million US households include children younger than 18. The majority are headed by a married couple. Parenting trends allow for kids to have significant influence on household decisions – including purchases for the child individually as well as those for the whole family."

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  5. Seasonal Vacation Trends - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The leisure travel industry is in an upswing. Parents of children under 18 years are heavy travelers, especially in the summer when a majority of them take at least one vacation. Winter is the least common season for vacation travel but also when there is disparity between ...

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  6. Family Entertainment - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby ...

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No. of reports 11 of 16