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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Black Moms - US - September 2019

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward herself in the future. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  2. Marketing to Moms - US - September 2019

    "Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or the inclination to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Marketing to Hispanic Moms - US - September 2019

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele citados pelos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  5. Marketing to Millennials - Canada - August 2019

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The transition into ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  6. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. Baby Personal Care – Indian Consumer – 2019

    Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

    Minu Srivastava, Consumer Research Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER ...

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    £1,950.29 (Excl.Tax)
    Consumer Report
    July 2019
    India
  8. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  9. Marketing to Millennials - US - June 2019

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. The Chinese Consumer - China - May 2019

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as seen in the holiday ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2019
    China
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