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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019

    “This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. Companies should ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  2. Refeições Prontas - Barreiras e Incentivos para o Consumo e o que Isso Significa para Indústria - Brasil - Julho 2019

    “Para ampliar a penetração e a frequência de consumo da categoria de refeições prontas, marcas e empresas precisam diversificar os produtos oferecidos. Além de opções mais saudáveis, que tragam ingredientes conhecidos do consumidor, é preciso oferecer uma maior variedade de sabores, locais e ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  3. Estilo de Vida dos Brasileiros - Convivendo com a Incerteza - Brasil - Julho 2019

    “2019 segue um ano cheio de incertezas. Enquanto grandes reformas, como a da previdência, não receberem sinal verde no Congresso, a tendência é que as empresas adiem investimentos, protelando a geração de empregos e a recuperação gradual da economia. O conselho para as empresas é seguir apostando ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  4. Food & Beverage - Packaging Trends - Brazil - July 2019

    “Plastic is the main villain when it comes to packaging. There is, however, much more to be discussed by the sector. As part of the purchasing and consumption experience, brands and companies must be aware of issues such as the use of inputs, management of food waste, health concerns, changes in ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
  5. Baby and Children Personal Care Products - Identifying the Gaps by Understanding the Consumer - Brazil - July 2019

    “The category of baby and children personal care products should keep developing according to the parents’ demands. The beauty habits are changing, and consumers who buy products for their children are picky. Gentle and natural ingredients, UV ray protection and made for specific stages in child’s ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  6. Tendências de Embalagens em Alimentos e Bebidas - Brasil - Junho 2019

    “O plástico tem tido destaque negativo quando falamos de embalagem, mas há muito mais a ser discutido e trabalhado pela categoria. Como parte ativa da experiência de consumo e do momento de compra, outras questões, como a melhor utilização de insumos, e o desperdício de alimentos, saudabilidade, ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  7. Produtos de Cuidados Pessoais para Bebês e Crianças - Identificando Oportunidades Através do Comportamento do Consumidor - Brasil - Junho 2019

    “O segmento de produtos de cuidados pessoais infantis deve evoluir de acordo com a demanda dos pais e crianças. Os hábitos de beleza estão mudando, e os consumidores que compram produtos para seus filhos são rigorosos. Produtos com ingredientes suaves e naturais, com proteção contra os raios ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  8. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the market. In order to ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  9. Household Cleaning Habits - Consumers' Expectations for Laundry and Household Care Products - Brazil - June 2019

    “Brazilians want quality products that offer good value for their money. The high demand for cleaning products in refillable packaging shows that consumers see this option as a good way to buy their favorite brands at an affordable price. Private label has also gained relevance by combining good ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2019
    Brazil
  10. Marketing para Geração Z - Segmento de Jovens Adultos - Explorando Comportamento de Consumo - Brasil - Maio 2019

    “A geração Z será, nos próximos anos, boa parcela da população consumidora brasileira. Se atualmente ela já tem influência na decisão de compra de diversas categorias, é de se esperar que seus hábitos e preferências impactem cada vez mais o mercado. Para atender esses novos consumidores, as ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    May 2019
    Brazil
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