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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Wearable Technology - US - December 2015

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed wearable tech into the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Visitor Attractions - UK - December 2015

    “Britain is developing an event-driven culture where high-profile, time-limited and heavily marketed blockbuster exhibitions and must-see attractions play an increasingly important role, and digital media contributes to a sense of FOMO (Fear Of Missing Out) as a key driver of visitor behaviour.”
    – ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  3. Wearable Technology - UK - December 2015

    “Appearance and design is the third most important purchase driver for wearables, ahead of more technological features such as measurement reliability, cross-device compatibility and touch screens. This suggests that ‘wearability’ and fit to personal style tend to prevail over the technological ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  4. Dark Spirits - US - December 2015

    "Growth has been small but consistent year-over-year from 2011 to 2015 (est). Overall sales are expected to continue gradually upward at a similar pace, as dark spirits add some growth through trending consumer interest – particularly the straight and Irish whiskey and brandy segments – while ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  5. Marketing Financial Services to the Mass Affluent - US - December 2015

    "The mass affluent market is largely untapped by traditional financial services providers and provides great opportunity for institutions to expand their customer base. Less than one third of mass affluent consumers regularly work with a financial advisor, yet their financial needs are substantial ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  6. Black Consumers and Brand Loyalty - US - December 2015

    "Black consumers are very brand conscious and typically use some of the same trusted brands that their parents used. While cost plays a role in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very brand loyal."
    - Tonya ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  7. Auto Service, Maintenance and Repair - US - December 2015

    “While growth in the auto service and repair market is slow and steady, many factors are changing the dynamics of how overall revenues are distributed. Dealerships continue to gain an advantage due to free maintenance programs, while independents and others can push back by updating the image of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  8. Consumers and General Insurance - UK - December 2015

    “Intense price pressure has caused the general insurance market to shrink and the aggressive price competition facilitated by price comparison sites shows no signs of letting up. The market is reaching a crucial juncture in how it manages value-seeking customers, as continuing to drop prices could ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  9. Industrial Fasteners - UK - December 2015

    “Automakers are taking measures to reduce the weight of vehicles with the drive to greater fuel efficiency. This has increased demand for more light-weight fasteners, with automotive manufacturers increasingly replacing steel fasteners with aluminium fasteners. This trend is set to continue to ...

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    £995.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  10. Home Insurance - UK - December 2015

    “Home insurance owners have benefitted over the last few years, as intense price competition has driven down the cost of premiums. The market continues to be extremely price driven, with online sources making it easy for consumers to compare quotes and switch providers. However, brand and service ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    UK
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