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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - October 2019

    “As consumers drink alcoholic beverages less often due to their financial instability and health concerns, the category needs to offer more competitive products, either by focusing on price and promotions or delivering products with higher added value that bring innovations in terms of flavor, ...

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    £2,958.60 (Excl.Tax)
    Consumer Report
    October 2019
    Brazil
  2. Healthy Eating Trends - What Products and Ingredients are Catching Consumers' Attention - Brazil - September 2019

    “In addition to physical wellbeing, consumers buy healthy food and drinks in order to have the benefits of mental/emotional wellbeing and healthy aging. Brands and companies need to develop products that meet these demands, making them more democratic, since Brazilians from all socioeconomic ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  3. Hábitos de Consumo de Bebidas Alcoólicas - Consumo em Casa e no Foodservice - Brasil - Setembro 2019

    “Diante de um cenário em que os consumidores, preocupados com a situação financeira e com a saúde, demonstram tendências na diminuição de consumo de bebidas alcoólicas, a categoria precisa oferecer produtos mais competitivos, seja focando em preços e promoções ou entregando produtos de valor ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  4. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to be used for a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  5. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele citados pelos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  6. Non-alcoholic Drinks Consumption Habits - In Home and On Premise - Brazil - August 2019

    “Several categories of non-alcoholic drinks have faced a drop in consumption by Brazilians, but at the same time, drinks that naturally deliver functional benefits have gained space, such as non-alcoholic fermented drinks and coffee. Adding functional benefits to non-alcoholic drinks seems to be a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    August 2019
    Brazil
  7. Tendências em Alimentação Saudável - Quais Produtos e Ingredientes Estão Chamando a Atenção do Consumidor - Brasil - Agosto 2019

    “Para além do bem-estar físico, a saúde mental e emocional e o envelhecimento saudável também já são grandes motivações para a compra de alimentos e bebidas saudáveis. As marcas precisam ampliar a oferta de produtos que tragam benefícios para esses fins, tornando-os mais democráticos, visto que ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    August 2019
    Brazil
  8. Ready Meals - Consumption Barriers and Drivers and What it Means for the Industry - Brazil - August 2019

    “To boost sales and consumption frequency in the ready meals category, brands and companies need to diversify the options of products offered. In addition to healthier alternatives made with ingredients well-known by consumers, it is essential to offer a greater variety of flavors, local and ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    August 2019
    Brazil
  9. Maquiagem e Esmalte para Unhas - Necessidades do Consumidor que Podem Resultar em Inovação - Brasil - Agosto 2019

    “A categoria de maquiagem no Brasil tem alguns desafios a enfrentar. Poucas marcas ainda falam sobre inclusão social e individualidade e desenvolvem produtos voltados para mulheres mais velhas. Além disso, produtos como delineadores, blushes e iluminadores são mais usados somente em ocasiões ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    August 2019
    Brazil
  10. Hábitos de Consumo de Bebidas Não-Alcoólicas - Consumo em Casa e No Foodservice - Brasil - Julho 2019

    “Diversas categorias de bebidas não alcoólicas têm visto redução no seu consumo pelos brasileiros, mas por outro lado, bebidas que naturalmente fornecem benefícios funcionais aos consumidores têm ganhado espaço, como bebidas não alcoólicas fermentadas e café. Agregar benefícios funcionais às ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
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