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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 2695
  1. Weight Management Trends - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a ...

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  2. Free-from Foods - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “With the free-from trend now a firmly established phenomenon, growth is expected to slow. The spotlight on sustainability should, however, support the demand for dairy alternatives. Products catering for special occasions and those for children hold potential for growing sales ...

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  3. Wearable Technology - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Wearable tech has gone from tech-savvy early adopters to the mainstream. Bluetooth headsets were once lambasted and stereotyped for high-powered businessmen, but today, about one quarter of all consumers own a set of wireless earbuds. Smartwatches also gained significant ...

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  4. Ethnic Restaurants and Takeaways - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The main difference between the under-35s and their older counterparts is that they have a higher tendency to make thoughtful food choices that can help the environment. This includes a willingness to eat ethnic dishes that contain meat substitutes and insects, whereas the ...

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  5. The Arts and Crafts Consumer - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than ...

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  6. Healthy Eating - Salt, Sugar and Fat - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “For the most part, Irish consumers consider themselves to adhere to healthy eating habits with a good understanding of what constitutes a healthy diet. However, some consumers are finding it more difficult when it comes to nutrition – offering an opportunity for food producers ...

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  7. Wine - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “The growing popularity of smaller packaging formats in recent years provides brands with opportunities to position ‘single-serve’ bottles of wine as an indulgent and permissible treat that consumers can enjoy with a meal or relaxing at home while moderating the amount of ...

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  8. Household Cleaning Equipment - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The environmental issue has yet to take hold of the cleaning equipment market with the same vigour as in other household care categories. However, as consumers begin to consider their behaviours in a more holistic sense, their focus on the environment will become more ...

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  9. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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  10. Hispanics and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Hispanics almost universally shop at mass merchandisers; Walmart and Target are far ahead of the rest. Hispanics associate Walmart with good value and a vast product selection, while a pleasant store environment is more top-of-mind for Target. Mass merchandisers continue to ...

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No. of reports 1 of 2695